Kersy Katrak was an India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

n advertising man and poet

Poet

A poet is a person who writes poetry. A poet's work can be literal, meaning that his work is derived from a specific event, or metaphorical, meaning that his work can take on many meanings and forms. Poets have existed since antiquity, in nearly all languages, and have produced works that vary...

 of 1970s. He revolutionized Indian advertising when he founded the iconoclastic Mass Communication and Marketing in 1965, where he gave great leeway to creatives, and managed to attract an enormous talent pool including
Ajit Balakrishnan

Ajit Balakrishnan

Ajit Balakrishnan is the Founder, Chairman & CEO of Rediff.com , an internet company listed on the New York NASDAQ market . He is a graduate of IIM Calcutta where he also now serves as Chairman of the Board of Governors. He graduated with Bachelors degree in Physics from Kerala University...

, Sudarshan Dheer, Veeru Hiremath, Ravi Gupta,
Panna Jain, Arun Kale, Anil Kapoor, Mohammed Khan, Arun Kolatkar

Arun Kolatkar

Arun Balkrishna Kolatkar was a poet from Maharashtra, India. Writing in both Marathi and English, his poems found humor in many everyday matters. His poetry had an influence on modern Marathi poets...

, Arun Nanda
and Kiran Nagarkar

Kiran Nagarkar

Kiran Nagarkar is an Indian novelist, playwright, film and drama critic and screenwriter both in Marathi and English, and is one of the most significant writers of postcolonial India....

.

He wrote two collections of verse,
A Journal of the Way and
Diversions by the Wayside, in 1969, and was anthologized in several collections.