Kent McClard
Encyclopedia
Kent McClard is a record label owner and zine publisher from Goleta, California
Goleta, California
Goleta is a city in southern Santa Barbara County, California, USA. It was incorporated as a city in 2002, after a long period as the largest unincorporated, populated area in the county. As of the 2000 census, the Census-designated place had a total population of 55,204, however, a significant...

. His work has been a prominent and influential presence in the DIY hardcore
Hardcore punk
Hardcore punk is an underground music genre that originated in the late 1970s, following the mainstream success of punk rock. Hardcore is generally faster, thicker, and heavier than earlier punk rock. The origin of the term "hardcore punk" is uncertain. The Vancouver-based band D.O.A...

 and punk
Punk rock
Punk rock is a rock music genre that developed between 1974 and 1976 in the United States, the United Kingdom, and Australia. Rooted in garage rock and other forms of what is now known as protopunk music, punk rock bands eschewed perceived excesses of mainstream 1970s rock...

 scenes.

Ebullition Records

In early 1990, the former Maximum RocknRoll
Maximum RocknRoll
Maximum rocknroll is a widely distributed, monthly not-for-profit fanzine based in San Francisco, USA. It features interviews, columns, and reviews from international contributors...

 columnist started Ebullition Records with contributions from Sonia Skindrud (writer of Exedra 'zine
Zine
A zine is most commonly a small circulation publication of original or appropriated texts and images. More broadly, the term encompasses any self-published work of minority interest usually reproduced via photocopier....

) and Brent Stephens (member of Downcast). Skindrud came up with the name, and Stephens drew the logo, however the label is primarily run by McClard.

Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 hardcore
Hardcore punk
Hardcore punk is an underground music genre that originated in the late 1970s, following the mainstream success of punk rock. Hardcore is generally faster, thicker, and heavier than earlier punk rock. The origin of the term "hardcore punk" is uncertain. The Vancouver-based band D.O.A...

 band Inside Out was meant to record an LP as the first Ebullition release. However, Revelation Records
Revelation Records
Revelation Records is an independent record label focusing originally and primarily on hardcore punk. The label is known for its role in the evolution of hardcore and metallic post-hardcore with important releases by bands such as Youth of Today, Warzone, Sick of It All, Quicksand, Side By Side,...

 asked them to release a 7" instead, and the band chose the more established label. The record was not released for another year, after the band had broken up and lead vocalist Zack de la Rocha formed Rage Against the Machine
Rage Against the Machine
Rage Against the Machine is an American rock band from Los Angeles, California. Formed in 1991, the group's line-up consists of vocalist Zack de la Rocha, bassist and backing vocalist Tim Commerford, guitarist Tom Morello and drummer Brad Wilk...

.

Incidentally, Inside Out did plan to do a second record called "Rage Against the Machine", which was a phrase Kent coined in some writings he did for the 'zine No Answers #9. They never managed to finish this second release and singer Zack de La Rocha
Zack de la Rocha
Zacarías Manuel "Zack" de la Rocha is an American rapper, musician, poet, and activist best known as the vocalist and lyricist of Rage Against the Machine.-Early life and childhood:...

 ended up using the phrase for the name of his next band.

Ebullition's first release came out in late 1990. Kent had been doing No Answers 'zine since 1983 and the ninth issue came with the Downcast 7" (Ebullition #1). Ebullition released 3,000 copies of No Answers #9 with the Downcast 7" and after those were sold the 'zine and 7" became separate products.

The label released music by the bands: Admiral, Amber Inn, Ampere
Ampere (band)
Ampere is a DIY punk band based in Amherst, Massachusetts known for their short but extremely loud and intense live shows. The band has put the importance of DIY punk ethics at the forefront of their lyrics and are known for the particular attention they bring to their vegan...

, Bread and Circuits
Bread and Circuits
Bread and Circuits were a band that formed in 1999 and released a self-titled LP on Ebullition Records as well as a split with Former Members of Alfonsin on El Grito Records....

, Downcast, Econochrist
Econochrist
Econochrist was a political hardcore punk band active in the late eighties and early nineties. They moved from Arkansas to the San Francisco Bay Area to become part of the punk music scene there...

, Floodgate, Iconoclast, Jara
Jara
Jara or JARA may refer to:*Jara language, Nigerian language*Jara River, tributary of the Şuşiţa River, Romania*Jara, Ethiopia A miraculous mountain near Wallaga*La Jara, New Mexico, census-designated place in Sandoval County, United States...

, Los Crudos
Los Crudos
Los Crudos was an American hardcore punk band from Chicago, Illinois that existed from 1991 to 1998. The band played in the hardcore punk style, and were a popular act within the DIY underground of the 1990s. Being Latino, they paved the way for later Spanish-speaking punk bands and helped to...

, Spitboy
Spitboy
Spitboy was an American anarcho-punk band founded in San Francisco, California in the early 1990s by four women. Within their music they aggressively criticized patriarchy and gender roles.-History:...

, Manrae, Moss Icon
Moss Icon
Moss Icon was an Annapolis, Maryland post-hardcore band from 1986 to 1991. Its original members were singer Jonathan Vance, guitarist Tonie Joy, bassist Monica DiGialleonardo, and drummer Mark Laurence. Alex Badertscher joined as second guitarist in 1990...

, Orchid
Orchid (band)
Orchid was a screamo band from Amherst, Massachusetts, United States. Considered by many to be one of the pioneers of the "screamo" sound, Orchid combined this with a post-modern aesthetic, releasing several extended play and splits as well as three LPs...

, Policy of 3
Policy of 3
Policy of 3 was an American emocore quartet from New Jersey that existed from 1989 to 1995. They existed in the early days of the genre, and were among the many bands that helped to define its sound, blending the raw energy of punk rock with left-wing politics and the more varied tempos and...

, Portraits of Past
Portraits of Past
Portraits of Past is a post-hardcore band from the San Francisco Bay Area that existed roughly from 1994-1995. The genre of music that they helped create is often described as "screamo," though that term was not used at the time the band was active...

, Reversal of Man, Seein' Red, Severed Head of State
Severed Head of State
Severed Head of State is a hardcore punk band with members split between Austin, Texas & Portland, Oregon. Band members play in other bands such as World Burns To Death, J Church, Tragedy, Warcry, Defiance. Their lyrics usually focus on deep detestation of both human nature and the Christian belief...

, Still Life
Still Life (US band)
- History :Still Life was a 3-piece rock band from Moorpark, California. They are credited for helping pioneer the first wave of what is often referred to as emo/emocore /screamo bands in this subgenre that is rooted in punk rock. They started in the late 80s with the name Monster Club...

, Struggle, Submission Hold
Submission Hold (band)
Submission Hold were a Vancouver-based punk band active from 1993–2005. They were known for their unusual sound, once labeled "post-genre", which combines hardcore punk with elements of experimental and Eastern-European folk music. Submission Hold's lyrics often related to anarchist and feminist...

, This Machine Kills, Torches To Rome, Yage, and Yaphet Kotto.

Heartattack

Heartattack was an internationally distributed punk zine
Punk zine
A punk zine is a zine devoted to punk culture, most often punk rock music, bands, or the DIY punk ethic. Punk zines are the most likely place to find punk literature....

, along the lines of Punk Planet
Punk Planet
Punk Planet was a 16,000 print run punk zine, based in Chicago, Illinois, that focused most of its energy on looking at punk subculture rather than punk as simply another genre of music to which teenagers listen. In addition to covering music, Punk Planet also covered visual arts and a wide...

 and Maximum RocknRoll
Maximum RocknRoll
Maximum rocknroll is a widely distributed, monthly not-for-profit fanzine based in San Francisco, USA. It features interviews, columns, and reviews from international contributors...

 with a strong bent towards hardcore punk
Hardcore punk
Hardcore punk is an underground music genre that originated in the late 1970s, following the mainstream success of punk rock. Hardcore is generally faster, thicker, and heavier than earlier punk rock. The origin of the term "hardcore punk" is uncertain. The Vancouver-based band D.O.A...

 and anti-consumerism
Anti-consumerism
Anti-consumerism refers to the socio-political movement against the equating of personal happiness with consumption and the purchase of material possessions...

. It was published by Kent McClard and Lisa Oglesby from March 1994 through June 2006. In the final years of its publication it remained one of the most popular zines available. O'Connor describes it as "one of half a dozen major punk fanzines in the USA during the 1990s."

Its main characteristic was traditionally seen as its refusal to review anything that has a UPC label
Universal Product Code
The Universal Product Code is a barcode symbology , that is widely used in North America, and in countries including the UK, Australia, and New Zealand for tracking trade items in stores. Its most common form, the UPC-A, consists of 12 numerical digits, which are uniquely assigned to each trade item...

, considering that to be a mark of consumerism. Some have felt that this has intentionally marginalized the possible reach this zine could have. Nonetheless, the magazine became a presence in the underground music scene, and a champion of the DIY movement.

HeartattaCk published its 50th and final issue on June 30, 2006. A number of contributors have created a new zine in the same spirit under the name Give Me Back.

External links

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