Keep A Breast Foundation
Encyclopedia
The Keep A Breast Foundation is a Carlsbad, California
non-profit organization that uses art and educational programs to raise awareness of methods of prevention and early detection of breast cancer.
In March 2008, the Alacer Corporation announced that they would contribute 50 percent of all profits from one of their product lines to the Keep A Breast Foundation. Keep A Breast received the first quarterly installment of $40,000 in February 2008 and announced that they hoped the donated amount would continue to grow
In October 2008, the group celebrated its 8th anniversary with an auction of one-of-a-kind celebrity painted breast casts. Over 50 painted busts were auctioned, including busts from burlesque performers Julie Atlas Muz
(Miss Exotic World 2006) and Tigger (first ever best boylesque), painted by rock stars Iggy Pop
, Kim Gordon
of Sonic Youth
and Mark Mothersbaugh
of Devo
. Other notable casts featured included surfer Jen Smith
, Amber Everson of the Glossines, Kristin Gundred of the Grand Ole Party
, and several San Diego breast cancer survivors.
In December 2008, Keep A Breast Foundation, the Fox group and Unite the United presented Shot In the Pit a fundraising photo exhibition through Keep A Breast’s Music For Awareness program. The exhibition featured band photos from the summer music festival Vans Warped Tour, taken by photographer Erin Caruso. Bands and artists involved in the exhibition included Katy Perry
, From First to Last
, Paramore
, Story of the Year
, Shwayze
, 3Oh!3
, Jacks Mannequin, Mayday Parade
, Angels and Airwaves, Gym Class Heroes
and All Time Low
. Tom DeLonge
, guitarist and vocalist from Blink-182
and Angels and Airwaves said at the time:
was the temporary name for Macbeth Footwear during their 2005 marketing campaign "The Sport of Life." Macbeth Footwear is a company created by Mark Hoppus
and Tom DeLonge
from the platinum selling punk band Blink 182 and Jon Humphrey, a former concert promoter and vice president of the skateboard company Adio Shoes.
During 2005 the marketing campaign, the Keep A Breast Foundation and Macbeth Athletics united to host an online auction of plaster casts of the female torso painted by top musicians and artists to fund breast cancer education and outreach programs for teens and young adults.
Among the notables whose casts were auctioned included international Burlesque star Dita Von Teese
, Catherine D’Lish, Maya Ford of The Donnas
, Rosa Blasi
of Strong Medicine
, Kelly Hu
of X2
, the wives of No Doubt
, pro surfers Lisa Andersen and Layne Beachley
, Katy Perry
and more. Lending their artistic talents to decorate the casts were the Foo Fighters
, DJ Greyboy
, Tom DeLonge, members of No Doubt, Alkaline Trio
, Taking Back Sunday
, New Found Glory
, and Switchfoot
. The auction was held through eBay
during Breast Cancer Awareness Month, October 1–31, 2005. The unique artwork was also showcased at gallery exhibitions in New York City
on Oct. 6 and in Los Angeles
on Oct. 22.
Despite the prevailing opinion that young women don’t get breast cancer, the reality is that they can and do. One in every 250 women between the ages of 30 and 40 will be diagnosed with breast cancer in the next 10 years (American Cancer Society, 2005). “Knowledge is power in the fight against this disease,” said Keep A Breast co-founder Shaney Jo Darden. “Our mission is to inspire young people to be comfortable with their bodies, aware of how everyday choices affect their health and confident to make decisions that have long term benefits.”.
bracelet
s emblazoned with the slogan "I ♥ Boobies! (Keep A Breast)" to raise money, and create a conversation about breast cancer among young people. The campaign was designed as an awareness-raising tool, allowing young people to feel comfortable talking about a subject that is scary and taboo
by making it positive and upbeat.
As the bracelets became a fashion craze
among teenagers, many school districts began to ban
the wearing of the bracelets as the slogan conflicted with school dress codes that prohibit the wearing of any item that includes sexually suggestive language or pictures. It comes with a lot of different colors from blue to pink, which is the initial color for breast cancer, and it has been described as a unisex bracelet everyone and anyone can wear.
Carlsbad, California
-2010:The 2010 United States Census reported that Carlsbad had a population of 105,328. The population density was 2,693.1 people per square mile . The racial makeup of Carlsbad was 87,205 White, 1,379 African American, 514 Native American, 7,460 Asian, 198 Pacific Islander, 4,189 from other...
non-profit organization that uses art and educational programs to raise awareness of methods of prevention and early detection of breast cancer.
In March 2008, the Alacer Corporation announced that they would contribute 50 percent of all profits from one of their product lines to the Keep A Breast Foundation. Keep A Breast received the first quarterly installment of $40,000 in February 2008 and announced that they hoped the donated amount would continue to grow
In October 2008, the group celebrated its 8th anniversary with an auction of one-of-a-kind celebrity painted breast casts. Over 50 painted busts were auctioned, including busts from burlesque performers Julie Atlas Muz
Julie Atlas Muz
Julie Atlas Muz is a New York City-based performance artist, dancer, burlesque artist, stage director, and actress....
(Miss Exotic World 2006) and Tigger (first ever best boylesque), painted by rock stars Iggy Pop
Iggy Pop
Iggy Pop is an American singer, songwriter, musician, and actor. Though considered an innovator of punk rock, Pop's music has encompassed a number of styles over the years, including pop, metal, jazz and blues...
, Kim Gordon
Kim Gordon
Kim Althea Gordon is an American musician, vocalist, artist, record producer, video director and actress. She has sung and played bass and guitar in the alternative rock band Sonic Youth, and in Free Kitten with Julia Cafritz...
of Sonic Youth
Sonic Youth
Sonic Youth is an American alternative rock band from New York City, formed in 1981. The current lineup consists of Thurston Moore , Kim Gordon , Lee Ranaldo , Steve Shelley , and Mark Ibold .In their early career, Sonic Youth was associated with the No Wave art and music scene in New York City...
and Mark Mothersbaugh
Mark Mothersbaugh
Mark Allen Mothersbaugh is an American musician, composer, singer and painter. He is the co-founder of the new wave band Devo and has been its lead singer since 1972. His other musical projects include work for television series, films, and video games....
of Devo
Devo
Devo is an American band formed in 1973 consisting of members from Kent and Akron, Ohio. The classic line-up of the band includes two sets of brothers, the Mothersbaughs and the Casales . The band had a #14 Billboard chart hit in 1980 with the single "Whip It", and has maintained a cult...
. Other notable casts featured included surfer Jen Smith
Jen Smith
Jen Smith is an artist, musician, zine editor, and activist from the United States.Jen Smith is credited with being the inspiration behind the term Riot Grrrl and being one of the architects of the movement...
, Amber Everson of the Glossines, Kristin Gundred of the Grand Ole Party
Grand Ole Party
Grand Ole Party was a three-piece band from San Diego, California consisting of singer-drummer Kristin Gundred, guitarist John Paul Labno and bassist Michael Krechnyak. They started playing in San Diego in mid-2006, having moved from the San Francisco area...
, and several San Diego breast cancer survivors.
In December 2008, Keep A Breast Foundation, the Fox group and Unite the United presented Shot In the Pit a fundraising photo exhibition through Keep A Breast’s Music For Awareness program. The exhibition featured band photos from the summer music festival Vans Warped Tour, taken by photographer Erin Caruso. Bands and artists involved in the exhibition included Katy Perry
Katy Perry
Katy Perry is an American singer, songwriter and actress. Born in Santa Barbara, California, and raised by Christian pastor parents, Perry grew up listening to only gospel music and sang in her local church as a child. After earning a GED during her first year of high school, she began to pursue a...
, From First to Last
From First to Last
From First to Last was an American rock band based out of Los Angeles, originally hailing from Valdosta, Georgia and Tampa, Florida. The band released their first EP titled Aesthetic in 2003 with vocalist Phillip Reardon, followed by Dear Diary, My Teen Angst Has a Body Count in 2004 and Heroine in...
, Paramore
Paramore
Paramore is an American rock band from Franklin, Tennessee, formed in 2004. The band consists of lead vocalist Hayley Williams, bassist Jeremy Davis, and guitarist Taylor York...
, Story of the Year
Story of the Year
Story of the Year is an American rock band formed in St. Louis, Missouri in 2000. The band was initially named 67 North but was then changed to Big Blue Monkey...
, Shwayze
Shwayze
Aaron Smith , better known by his stage name Shwayze, is an American rapper.Born and raised in Malibu, California, Shwayze worked at a local Starbucks coffee shop until he met Whitestarr frontman Cisco Adler at a nightclub. One night Shwayze jumped on stage during Whitestarr's performance and...
, 3Oh!3
3OH!3
3OH!3 is an American electro hop duo from Boulder, Colorado, made up of Sean Foreman and Nathaniel Motte. They are best known for their single "Don't Trust Me" from their album Want, which reached number seven on the Billboard Hot 100...
, Jacks Mannequin, Mayday Parade
Mayday Parade
Mayday Parade is an American rock band from Tallahassee, Florida. The band formed in 2005 when members of popular local Tallahassee bands Kid Named Chicago and Defining Moment converged in 2006. Their debut EP Tales Told by Dead Friends was released in 2006, and sold over 20,000 copies without any...
, Angels and Airwaves, Gym Class Heroes
Gym Class Heroes
Gym Class Heroes is an American hip hop rock band from Geneva, New York. They have collaborated with Fall Out Boy's Patrick Stump on numerous occasions, notably for providing backing vocals on the song "Cupid's Chokehold." Stump also produced the majority of their album The Quilt.The group formed...
and All Time Low
All Time Low
All Time Low is an American pop punk band from Baltimore, Maryland, formed in 2003.The band consists of vocalist and rhythm guitarist Alexander Gaskarth, lead guitarist and backing vocalist Jack Barakat, bassist and backing vocalist Zachary Merrick, and drummer Rian Dawson...
. Tom DeLonge
Tom DeLonge
Thomas Matthew "Tom" DeLonge, Jr. is an American rock musician. He is the guitarist and one of the two lead vocalists for the American pop punk band Blink-182 as well as the guitarist and lead vocalist for the alternative band Angels & Airwaves...
, guitarist and vocalist from Blink-182
Blink-182
Blink-182 is an American rock band consisting of vocalist and bass guitarist Mark Hoppus, vocalist and guitarist Tom DeLonge, and drummer Travis Barker. They have sold over 27 million albums worldwide since forming in Poway, California in 1992...
and Angels and Airwaves said at the time:
Partnership with Macbeth Athletics'
Macbeth AthleticsMacbeth Athletics
Macbeth Athletics was the temporary name for Macbeth Footwear during their 2005 marketing campaign "The Sport of Life." Macbeth Footwear is a company created by Tom DeLonge and Mark Hoppus from the platinum selling punk band Blink 182 and Jon Humphrey, a former concert promoter and vice president...
was the temporary name for Macbeth Footwear during their 2005 marketing campaign "The Sport of Life." Macbeth Footwear is a company created by Mark Hoppus
Mark Hoppus
Mark Allan Hoppus is an American musician, record producer, and television host. He is the bass guitarist and one of the two lead vocalists of the pop punk band Blink-182, as well as the bass guitarist and lead vocalist of the alternative rock band +44. He is a co-founder of both bands...
and Tom DeLonge
Tom DeLonge
Thomas Matthew "Tom" DeLonge, Jr. is an American rock musician. He is the guitarist and one of the two lead vocalists for the American pop punk band Blink-182 as well as the guitarist and lead vocalist for the alternative band Angels & Airwaves...
from the platinum selling punk band Blink 182 and Jon Humphrey, a former concert promoter and vice president of the skateboard company Adio Shoes.
During 2005 the marketing campaign, the Keep A Breast Foundation and Macbeth Athletics united to host an online auction of plaster casts of the female torso painted by top musicians and artists to fund breast cancer education and outreach programs for teens and young adults.
Among the notables whose casts were auctioned included international Burlesque star Dita Von Teese
Dita Von Teese
Dita Von Teese is an American burlesque dancer, model, costume designer, author and actress.-Early life:...
, Catherine D’Lish, Maya Ford of The Donnas
The Donnas
The Donnas are an American all-female rock band from Palo Alto, California. They draw inspiration from The Ramones, The Runaways, AC/DC, Bachman–Turner Overdrive and Kiss. Rolling Stone has stated that "the Donnas offer a guileless take on adolescent alienation; they traffic in kicks, not...
, Rosa Blasi
Rosa Blasi
Rosa Blasi is an American actress.-Early life:Blasi was born in Chicago, Illinois, to Rocco and Joyce Blasi. Blasi is classically trained as a mezzo soprano. She also comes from a strong theatre background; ranging from the esteemed Piven Performance Company, as well as The Second City, to...
of Strong Medicine
Strong Medicine
Strong Medicine is a medical drama with a focus on feminist politics, health issues and class conflict. The television series aired on the Lifetime network from 2000 to 2006. It is distributed by Sony Pictures Home Entertainment. The series was created and produced in part by comedienne and...
, Kelly Hu
Kelly Hu
Kelly Ann Hu is an American actress and former fashion model. She was Miss Teen USA 1985 and Miss Hawaii USA 1993.-Early life:Hu was born in Honolulu, Hawaii, the daughter of Juanita, an engineering drafter for Honolulu, and Herbert Hu, a salesman and exotic bird breeder; the two divorced during...
of X2
X2 (film)
X2 is a 2003 superhero film based on the fictional characters the X-Men. Directed by Bryan Singer, it is the second film in the X-Men film series...
, the wives of No Doubt
No Doubt
No Doubt is an American rock band from Anaheim, California that formed in 1986. The ska-pop sound of their first album No Doubt , failed to make an impact...
, pro surfers Lisa Andersen and Layne Beachley
Layne Beachley
Layne Beachley is a former professional surfer from Manly, Australia. She won the World Championship seven times.-Surfing career:At the age of 16 Beachley became a professional surfer. By the age of 20 she was ranked sixth in the world. Beachley became the Women's ASP World Champion in 1998, and...
, Katy Perry
Katy Perry
Katy Perry is an American singer, songwriter and actress. Born in Santa Barbara, California, and raised by Christian pastor parents, Perry grew up listening to only gospel music and sang in her local church as a child. After earning a GED during her first year of high school, she began to pursue a...
and more. Lending their artistic talents to decorate the casts were the Foo Fighters
Foo Fighters
Foo Fighters is an American alternative rock band originally formed in 1994 by Nirvana drummer Dave Grohl as a one-man project following the dissolution of his previous band. The band got its name from the UFOs and various aerial phenomena that were reported by Allied aircraft pilots in World War...
, DJ Greyboy
DJ Greyboy
DJ Greyboy is an acid jazz DJ from San Diego, California now Residing in Long Beach, California. Back in the day he was the partner of Rob Dyrdek in Crime on the Turn Tables. His style of music includes hip hop, soul, funk, experimental, and acid jazz rare grooves. Greyboy has tracks on numerous...
, Tom DeLonge, members of No Doubt, Alkaline Trio
Alkaline Trio
Alkaline Trio is an American punk rock band that formed in McHenry, Illinois, in 1996. The band's line-up consists of Matt Skiba , Dan Andriano , and Derek Grant...
, Taking Back Sunday
Taking Back Sunday
Taking Back Sunday is a rock band from Long Island, NY, formed in 1999 by guitarist Eddie Reyes. Current members of the band are Adam Lazzara , John Nolan , Eddie Reyes , Shaun Cooper and Mark O'Connell ....
, New Found Glory
New Found Glory
New Found Glory is an American rock band from Coral Springs, Florida. Formed in the summer of 1997, founding members were lead vocalist Jordan Pundik, guitarists Chad Gilbert and Steve Klein, bassist Ian Grushka and drummer Joe Marino...
, and Switchfoot
Switchfoot
Switchfoot is an American rock band from San Diego, California. The band's members are Jon Foreman , Tim Foreman , Chad Butler , Jerome Fontamillas , and Drew Shirley .After early successes in the Christian rock scene, Switchfoot first gained mainstream...
. The auction was held through eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...
during Breast Cancer Awareness Month, October 1–31, 2005. The unique artwork was also showcased at gallery exhibitions in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
on Oct. 6 and in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
on Oct. 22.
Despite the prevailing opinion that young women don’t get breast cancer, the reality is that they can and do. One in every 250 women between the ages of 30 and 40 will be diagnosed with breast cancer in the next 10 years (American Cancer Society, 2005). “Knowledge is power in the fight against this disease,” said Keep A Breast co-founder Shaney Jo Darden. “Our mission is to inspire young people to be comfortable with their bodies, aware of how everyday choices affect their health and confident to make decisions that have long term benefits.”.
I Love Boobies Bracelets
The I Love Boobies Bracelets were created by the Keep A Breast Foundation in 2004. The foundation created and sold a series of one-inch wide silicone rubberSilicone rubber
Silicone rubber is an elastomer composed of silicone—itself a polymer—containing silicon together with carbon, hydrogen, and oxygen. Silicone rubbers are widely used in industry, and there are multiple formulations...
bracelet
Bracelet
A bracelet is an article of jewelry which is worn around the wrist. Bracelets can be manufactured from metal, leather, cloth, plastic or other materials and sometimes contain jewels, rocks, wood, and/or shells...
s emblazoned with the slogan "I ♥ Boobies! (Keep A Breast)" to raise money, and create a conversation about breast cancer among young people. The campaign was designed as an awareness-raising tool, allowing young people to feel comfortable talking about a subject that is scary and taboo
Taboo
A taboo is a strong social prohibition relating to any area of human activity or social custom that is sacred and or forbidden based on moral judgment, religious beliefs and or scientific consensus. Breaking the taboo is usually considered objectionable or abhorrent by society...
by making it positive and upbeat.
As the bracelets became a fashion craze
FAD
In biochemistry, flavin adenine dinucleotide is a redox cofactor involved in several important reactions in metabolism. FAD can exist in two different redox states, which it converts between by accepting or donating electrons. The molecule consists of a riboflavin moiety bound to the phosphate...
among teenagers, many school districts began to ban
Ban (law)
A ban is, generally, any decree that prohibits something.Bans are formed for the prohibition of activities within a certain political territory. Some see this as a negative act and others see it as maintaining the "status quo"...
the wearing of the bracelets as the slogan conflicted with school dress codes that prohibit the wearing of any item that includes sexually suggestive language or pictures. It comes with a lot of different colors from blue to pink, which is the initial color for breast cancer, and it has been described as a unisex bracelet everyone and anyone can wear.
External links
- http://www.keep-a-breast.org/about
- http://www.spencersonline.com/Keep-A-Breast/