The Kavita Radheshyam Animal Movement (KRAM) is an internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

-based animal rights

Animal rights

Animal rights, also known as animal liberation, is the idea that the most basic interests of non-human animals should be afforded the same consideration as the similar interests of human beings...

 movement started by Bollywood

Bollywood

Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...

 actress and animal activist Kavita Radheshyam

Kavita Radheshyam

Kavita Radheshyam is a Bollywood actress who debuted with director Vikram Bhatt's Thriller TV Series titled Who Done It Uljhan which aired on Star Plus India. She is originally from Delhi and now resides in Mumbai...

. Radheshyam held a naked photo shoot to spotlight cruelty against animals in India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, and became the brand ambassador for the International Organization for the Protection of Animals (OIPA), an Italian-based animal rights group. Unsatisfied with the way the organization worked, Kavita left and started KRAM.