Kalamazoo Mall
Encyclopedia
The Kalamazoo Mall, the first outdoor pedestrian shopping mall in the United States, is a section of Burdick Street in downtown Kalamazoo, Michigan
Kalamazoo, Michigan
The area on which the modern city stands was once home to Native Americans of the Hopewell culture, who migrated into the area sometime before the first millennium. Evidence of their early residency remains in the form of a small mound in downtown's Bronson Park. The Hopewell civilization began to...

.

Built for $60,000 and opened in 1959, the pedestrian mall became the first of several hundred built in the United States. The bold effort to make a downtown street car-free as a spur to urban vitality and a defense against suburbanization drew national attention to Kalamazoo, which was dubbed "Mall City".

Initially, two blocks of Burdick Street were closed; a third block was added the following year and a fourth in 1975. In 1998, the southern two blocks were reopened to auto traffic.

The two blocks of Burdick from Eleanor Street to W. Michigan Avenue are designated North Kalamazoo Mall; the two blocks south of W. Michigan to W. Lovell Street, South Kalamazoo Mall.

Early years

The mall was designed by Victor Gruen
Victor Gruen
Victor David Gruen, born Viktor David Grünbaum , was an Austrian-born commercial architect best known as a pioneer in the design of shopping malls in the United States.- Biography :...

, who three years earlier had designed the country's first enclosed shopping mall
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...

.

A native of Austria, Gruen had been hired for Fort Worth, Texas
Fort Worth, Texas
Fort Worth is the 16th-largest city in the United States of America and the fifth-largest city in the state of Texas. Located in North Central Texas, just southeast of the Texas Panhandle, the city is a cultural gateway into the American West and covers nearly in Tarrant, Parker, Denton, and...

, in 1957 to design a comprehensive plan for its city center. That plan included a pedestrian zone modeled on those of European cities. Kalamazoo officials, who were similarly seeking to reverse declines brought on by suburbanization, sought a similar plan. They hired Gruen to design a less-ambitious plan for their own downtown area.

Presented in March 1958 and dubbed Kalamazoo 1980, the plan included a ring road to encircle the downtown area and peripheral parking lots where people would leave their cars and walk through the pedestrian zone. The design resembled the Ringstrasse of his native Vienna. But Kalamazoo ultimately built only the pedestrian zone.

Construction was begun in 1958 and completed in 1959. The $60,000 cost was split between the city government and the business owners along the mall.

The mall was opened on August 19, 1959, with a ceremony that included the Jimmy Dorsey Orchestra
Jimmy Dorsey
James "Jimmy" Dorsey was a prominent American jazz clarinetist, saxophonist, trumpeter, composer, and big band leader. He was known as "JD"...

 and drew some 50,000 people.

In 1960, a third block was added to the Mall: Burdick from South Street to Lovell Street.

The Mall's initial success led several other cities to hire Gruen's firm for similar plans. The designer, however, was dissatisfied with what he regarded as a minimalist, cheap approach to revitalizing public space, and increasingly turned to enclosed malls and more elaborate transit and road designs.

1970s

In 1970 and 1971, the Mall was renovated. A plaque at the intersection of W. Michigan and Burdick reads: "The Kalamazoo Mall | First Permanent Pedestrian Mall in North America | Dedicated August 9, 1959 | Renovated 1970-1971".

In 1975, a fourth block of Burdick became car-free: between Water and Eleanor Streets.

1990s

The bloom eventually faded. Critics said the mall had too little parking nearby, exposed shoppers to bad weather, attracted crime, and help too few shops.

In the mid-1990s, Project Downtown offered a 10-point plan to revitalize Kalamazoo's downtown area, including, most contentiously, a proposal to reopen to auto traffic the two blocks of the Mall south of W. Michigan. Voters narrowly approved the plan in May 1997.

Construction began in April 1998. The street was officially reopened on October 9, 1998; ceremonies included fireworks, a visit from Michigan Governor John Engler
John Engler
John Mathias Engler is an American politician and a member of the Republican Party. He served as the 46th Governor of Michigan from 1991 to 2003....

, a big band
Big band
A big band is a type of musical ensemble associated with jazz and the Swing Era typically consisting of rhythm, brass, and woodwind instruments totaling approximately twelve to twenty-five musicians...

 concert like the one in 1959. A raffle was held to pick a citizen to drive the first car down the mall in four decades.

The mall has since been restyled to resemble the Arcadia Commons development at the mall's north end, where the Kalamazoo Valley Museum
Kalamazoo Valley Museum
The Kalamazoo Valley Museum is a "hands-on" museum located in Kalamazoo, Michigan. The museum is largely aimed at families, and focuses on science, technology, and history...

is located.
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