KYYI
Encyclopedia
KYYI branded as "The Bear 104.7", is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 serving Wichita Falls, Texas
Wichita Falls, Texas
Wichita Falls is a city in and the county seat of Wichita County, Texas, United States, United States. Wichita Falls is the principal city of the Wichita Falls Metropolitan Statistical Area, which encompasses all of Archer, Clay and Wichita counties. According to the U.S. Census estimate of 2010,...

, and vicinity with a classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...

 format. It operates on FM frequency 104.7 MHz and is under ownership of Cumulus Media
Cumulus Media
Cumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...

.

The station is an affiliate of the Dallas Cowboys
Dallas Cowboys
The Dallas Cowboys are a professional American football franchise which plays in the Eastern Division of the National Football Conference of the National Football League . They are headquartered in Valley Ranch in Irving, Texas, a suburb of Dallas...

radio network.

KYYI (104.7 FM), branded as "The Bear 104.7", is a radio station serving Wichita Falls, Texas, and vicinity with a classic rock format. It operates on FM frequency 104.7 MHz and is under ownership of Cumulus Media.

The station is an affiliate of the Dallas Cowboys radio network.[1]

In 1989, KYYI came on the air with a modern country format and was branded "Hot Country Y104" and competed with 99.9 KLUR, the market's long time heritage country station. In 1993, Sam Beard, owner of KLUR secured a lease management agreement for KYYI and took over control of KYYI sales and programming and eventually would purchase KYYI and maintain ownership until selling to Cumulus in 1997.

A format change to classic rock was implemented by Cumulus in December 1997 and the station was rebranded as "104 The Bear". In 2008, the station's branding was refined to "The Bear 104.7".

Current on air line up

John Boy & Billy 6am-10am (syndicated from WRFX)
Tim "The Mac" McMillin 10am-2pm
Keith Vaughn 2p-7pm
Bob Ray weekends

Past BEAR air staff

Joe "Mad" Martin (1997-98 mornings, 2005-2007 mid days)
Bobby Brown "The Bobbo Show" (afternoons 1997-98, mornings 1998-1999)
Kerri TeeGarden (97-2000 afternoons)
Doc Randle (97-2002 nights)
Keith Vaughn & Tim McMillin "Vaughn & The Mac" (2000-2003 mornings)
Keith Vaughn (2000- mornings, mid days, afternoons)
Bob Ray (2005- weekends)
Pam Kelly (2004-2007 nights)
Dave Wylder (2002-2003 nights)
Brent Warner (2000-2006 afternoons)
Vicki Vox (2007- nights)

External links

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