KWWV
Encyclopedia
KWWV is a commercial radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 located in San Luis Obispo, California
San Luis Obispo, California
San Luis Obispo is a city in California, located roughly midway between San Francisco and Los Angeles on the Central Coast. Founded in 1772 by Spanish Fr. Junipero Serra, San Luis Obispo is one of California’s oldest communities...

. KWWV airs a rhythmic Top 40 music format branded as "Wild 106.1". The station plays hits from Today's Most Popular artists.

Station history

KWWV dropped the Smooth Jazz format on 99.7 and signed on as "Kiss 99.7" with the current Rhythmic / CHR format in 1997. Ownership moved the format to 106.1 FM in Fall of 1999 for better signal coverage. The station eventually dropped the "Kiss" moniker after Clear Channel filed suit claiming ownership of the name "Kiss
KISS-FM (brand)
KISS-FM is the brand name of a Top 40 music format heard on FM radio stations in many cities in the United States . Clear Channel Communications claims ownership of the KISS-FM brand and operates most KISS-FM formatted stations, though not KISS-FM in San Antonio, Texas itself .-Origin and...

".

After the demise of Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

-owned Mainstream CHR
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 KSLY SLY 96, "Wild 106.1" moved to a more mainstream presentation, reclaiming the #1 spot in the Arbitron
Arbitron
Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s...

ratings with the age 18-34 female demographic.

External links

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