KVVZ is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a Latin Pop

Latin pop

Latin pop generally refers to pop music that has what may be perceived a Latin American influence...

 format. Licensed to San Rafael, California

San Rafael, California

San Rafael is a city and the county seat of Marin County, California, United States. The city is located in the North Bay region of the San Francisco Bay Area...

, USA, it serves the San Francisco area. The station is currently owned by Univision Radio License Corporation

Univision Communications

Univision Communications is an American Spanish language media company in the United States. Its headquarters are in Midtown Manhattan, New York City. Prior to 2007, the headquarters were in Century City, Los Angeles, California, USA.- History :...

. Between 2001 and 2003 KVVZ was KSFB Contemporary Christian 100.7 The Bridge. Between 2003 and June 27, 2005, KVVZ was the "pop, rock y reggaeton" station, Viva 100.7, also owned by Univision.

On October 13, 2011 former station branding La Kalle changed to Latino Mix.

Univision assumed the license in a trade from Salem Communications

Salem Communications

Salem Communications is a U.S. radio broadcaster, Internet content provider, and magazine and book publisher specializing in evangelical Christian and conservative political talk radio. It owns 99 commercial radio stations, 65 of which are in the top 25 markets. Salem is the fifth largest U.S....

 in 2004. WPPN

WPPN

WPPN is an FM radio station licensed to Des Plaines, Illinois that targets the Chicago metropolitan area. WPPN broadcasts on 106.7 MHz with a Spanish AC format....

 in Chicago also went to Univision, while stations in Houston

Houston, Texas

Houston is the fourth-largest city in the United States, and the largest city in the state of Texas. According to the 2010 U.S. Census, the city had a population of 2.1 million people within an area of . Houston is the seat of Harris County and the economic center of , which is the ...

, Dallas

Dallas, Texas

Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

, and Chicago went to Salem. (The Dallas station has since been resold.)