KVUU
Encyclopedia
KVUU is a Hot AC radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 in the Colorado Springs, Colorado
Colorado Springs, Colorado
Colorado Springs is a Home Rule Municipality that is the county seat and most populous city of El Paso County, Colorado, United States. Colorado Springs is located in South-Central Colorado, in the southern portion of the state. It is situated on Fountain Creek and is located south of the Colorado...

, area that is known by its moniker "My999". It was known for many years by its previous moniker, "K-View 99.9".

99.9 FM history

The 99.9 FM frequency was originally occupied by KPUB-FM, later KYNR, an Easy Listening
Easy listening
Easy listening is a broad style of popular music and radio format that emerged in the 1950s, evolving out of big band music, and related to MOR music as played on many AM radio stations. It encompasses the exotica, beautiful music, light music, lounge music, ambient music, and space age pop genres...

/Beautiful Music
Beautiful music
Beautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...

 station out of Pueblo, Colorado. In 1983, it moved studios to Colorado Springs, adopted the KVUU call letters, K-View moniker and flipped to an Adult Contemporary format. The station was owned by KVUU/KSSS, Inc. until it was acquired by Triathlon Broadcasting Of Colorado Springs in 1996.

In 1999, Triathlon was acquired by AM/FM, Inc. (later absorbed into Clear Channel Communications) and evolved into a Hot AC format. In Summer of 2005, it rebranded itself as "My999" playing hits from the 70's, 80', 90's and 2000's. In 2007, it evolved towards a CHR
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 format to compete with mainstream CHR KKMG
KKMG
KKMG , known as "98.9 Magic FM", is a heritage CHR/Top 40 radio station in Colorado Springs-Pueblo radio market. The Cumulus Media outlet is licensed to Pueblo.Magic FM is one of the most popular and recognized radio stations in southern Colorado....

 "98.9 Magic FM".

KVUU plays a large amount of 80s, 90s and current music heard on on Hot AC and tracks on Top 40 not heard on Hot AC stations including rap and R&B music. On March 7, 2008, Radio & Records
R&R (magazine)
R&R was a weekly music trade publication that followed the radio industry and tracked the monitoring of current songs by format, station and audience cumes...

 moved KVUU from the Hot AC panel to the Top 40/CHR panel
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

, in part due to its conversion to a CHR direction. In addition, Mediabase
Mediabase
Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals...

 has also started listing KVUU as a Top 40/CHR reporter as well.

By January 2010, KVUU reverted back to a Hot AC format.

External links

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