KRVE is an Adult Contemporary outlet serving the Baton Rouge

Baton Rouge, Louisiana

Baton Rouge is the capital of the U.S. state of Louisiana. It is located in East Baton Rouge Parish and is the second-largest city in the state.Baton Rouge is a major industrial, petrochemical, medical, and research center of the American South...

 area. The Clear Channel Communications

Clear Channel Communications

Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

 station broadcasts at 96.1 MHz with an ERP of 50 kW and is licensed to Brusly, Louisiana

Brusly, Louisiana

Brusly is a town in West Baton Rouge Parish, Louisiana, United States. The population was 2,589 at the 2010 census. It is part of the Baton Rouge Metropolitan Statistical Area.- History :...

. Its current slogan is "Lite Rock, Less Talk."

KRVE is the home station for the syndicated morning drive show "Murphy, Sam and Jodi".

History

The station was originally at 96.3 and changed its frequency and format in 1991. The call letters were previously owned by a Portuguese language FM radio station (now country music station KRTY) in San Jose, California. The station was assigned the call letters KIEZ on 1989-08-18. On 1991-07-15, the station changed its call sign to the current KRVE.