KRRV-FM is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 format. Licensed to Alexandria, Louisiana

Alexandria, Louisiana

Alexandria is a city in and the parish seat of Rapides Parish, Louisiana, United States. It lies on the south bank of the Red River in almost the exact geographic center of the state. It is the principal city of the Alexandria metropolitan area which encompasses all of Rapides and Grant parishes....

, USA, the station serves the Alexandria area. The station is currently owned by Cenla Broadcasting Licensing Company, LLC.

History

KRRV was started in the 1960s by Jerry Jones better known as the Ol' Jaybird. It was started as a country station. The Ol' Jaybird stayed until his death in 1998. Danny White is currently the longest running dj at KRRV he has been there since 1972. KRRV is the only station in central Louisiana that has not changed its format or callsign. KRRV also supports St. Judes and broadcast the St. Judes Country Cares for Kids radiothon the third thursday and friday of March.