KROQ-FM — branded 106.7 KROQ — is a commercial modern rock

Modern rock

Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...

 radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Pasadena

Pasadena, California

Pasadena is a city in Los Angeles County, California, United States. Although famous for hosting the annual Rose Bowl football game and Tournament of Roses Parade, Pasadena is the home to many scientific and cultural institutions, including the California Institute of Technology , the Jet...

, California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 serving the Greater Los Angeles

Greater Los Angeles Area

The Greater Los Angeles Area, or the Southland, is a term used for the Combined Statistical Area sprawled over five counties in the southern part of California, namely Los Angeles County, Orange County, San Bernardino County, Riverside County and Ventura County...

. The call sign is pronounced "kay rock." It is the flagship station of Loveline

Loveline

Loveline is a syndicated radio call-in program in North America, offering medical and relationship advice to listeners, often with the assistance of guests, typically actors and musicians. Its flagship station is KROQ-FM in Los Angeles....

hosted by Dr. Drew Pinsky, and The Kevin and Bean Morning Show

Kevin and Bean

Kevin and Bean is the morning show on KROQ-FM, an alternative rock-format radio station in Los Angeles, California. It is hosted by Kevin Ryder and Gene "Bean" Baxter. The show has been on the air since 1990 and intersperses music and news with comedy bits, celebrity interviews, listener call-ins,...

.
Originally, 106.7 FM was KPPC-FM, owned by the Pasadena Presbyterian Church. They broadcast religious programming with a co-owned AM station. As the church encountered difficulties operating the stations, they sold the two stations to an outside company, Crosby-Avery Broadcasting, with the church retaining the right to broadcast its services over both stations.