KKUU
Encyclopedia
KKUU is a commercial radio station
in Indio, California
, broadcasting to the Palm Springs, California
, area on 92.7 FM
.
KKUU airs a Rhythmic Top 40 (CHR) music format branded as "U 92.7" since March 1998.
) under ownership of KECY-TV
and later KCMJ-FM "Classy 92" (Light rock, 1980's Pop hits) under the affiliation of CBS Radio
. KKUU aired a classic hits
format branded as "Arrow 92.7" previous to the current programming format.
area (Coachella Valley
). The only other station that gives some competition to KKUU is 100.5 KPSI-FM
(aka Mix 100.5), but not much because 100.5 KPSI-FM uses a hot adult contemporary music format which only partly competes with KKUU's Rhythmic Top 40 (CHR)
music format.
KKUU also gets competition from KRCK another Top 40 (CHR) format radio station. KRCK is commercial free, making it a competent competitor but still not coming close to KKUU's super star line weekdays with Big Boy in the morning from 6am to 10am,Antdog 10am to 2pm,Ron T 2pm to 6pm and Nina Cruz 6pm to 10p.KKUU is the only active radio station in the market and is the high rated English speaking station in the desert.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
in Indio, California
Indio, California
Indio is a city in Riverside County, California, United States, located in the Coachella Valley of Southern California's Colorado Desert region. It lies east of Palm Springs, east of Riverside, and east of Los Angeles. It is about north of Mexicali, Baja California on the U.S.-Mexican border...
, broadcasting to the Palm Springs, California
Palm Springs, California
Palm Springs is a desert city in Riverside County, California, within the Coachella Valley. It is located approximately 37 miles east of San Bernardino, 111 miles east of Los Angeles and 136 miles northeast of San Diego...
, area on 92.7 FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...
.
KKUU airs a Rhythmic Top 40 (CHR) music format branded as "U 92.7" since March 1998.
History
U92.7 KKUU Palm Springs has aired 5 different programming formats since the sign on date in 1984. The first call signs KECY-FM (Country-westernCountry music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
) under ownership of KECY-TV
KECY-TV
KECY-TV is the primary Fox and secondary MyNetworkTV-affiliated television station for El Centro, California and Yuma, Arizona. It broadcasts a high definition digital signal on VHF channel 9 from a transmitter between the two cities in the Chocolate Mountains in Imperial County, California. Owned...
and later KCMJ-FM "Classy 92" (Light rock, 1980's Pop hits) under the affiliation of CBS Radio
CBS Radio
CBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the United States, third behind main rival Clear Channel Communications and Cumulus Media. CBS Radio owns around 130 radio stations across the country...
. KKUU aired a classic hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
format branded as "Arrow 92.7" previous to the current programming format.
Competition
KKUU gets little competition in the Palm SpringsPalm Springs, California
Palm Springs is a desert city in Riverside County, California, within the Coachella Valley. It is located approximately 37 miles east of San Bernardino, 111 miles east of Los Angeles and 136 miles northeast of San Diego...
area (Coachella Valley
Coachella Valley
Coachella Valley is a large valley landform in Southern California. The valley extends for approximately 45 miles in Riverside County southeast from the San Bernardino Mountains to the saltwater Salton Sea, the largest lake in California...
). The only other station that gives some competition to KKUU is 100.5 KPSI-FM
KPSI-FM
KPSI-FM is a commercial radio station located in Palm Springs, California, broadcasting on 100.5 FM. KPSI-FM airs a Hot AC music format branded as "Mix 100.5". It is owned by R&R Broadcasting, which also operates KPSI-AM, KPTR, KDES-FM and KWXY....
(aka Mix 100.5), but not much because 100.5 KPSI-FM uses a hot adult contemporary music format which only partly competes with KKUU's Rhythmic Top 40 (CHR)
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
music format.
KKUU also gets competition from KRCK another Top 40 (CHR) format radio station. KRCK is commercial free, making it a competent competitor but still not coming close to KKUU's super star line weekdays with Big Boy in the morning from 6am to 10am,Antdog 10am to 2pm,Ron T 2pm to 6pm and Nina Cruz 6pm to 10p.KKUU is the only active radio station in the market and is the high rated English speaking station in the desert.