KCLR-FM is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a Country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 format.Licensed to Boonville, Missouri

Boonville, Missouri

This page is about the city in Missouri. For other communities of the same name, see Boonville Boonville is a city in Cooper County, Missouri, USA. The population was 8,202 at the 2000 census. It is the county seat of Cooper County. The city was the site of a skirmish early in the American Civil...

, USA, the station serves the Columbia, Missouri, area. The station is currently owned by Zimmer Radio of Mid-Missouri, Inc.. Clear 99 has consistently ranked a strong number-one in the ratings for many years.

On Air Schedule

5:30am - 10am Scotty and Carissa in the Morning

10am - 2pm Teresa Davis

2pm - 7pm Jamie Mac

7pm - Lia

All Request Lunch Hour

Teresa Davis accepts listener requests for any country song from noon - 1pm.

Slogans

The official slogan as reported by Zimmer Radio is "Today's Best Country"; however, in an attempt to differentiate from other country music stations, DJs frequently combine the official slogan with one of the secondary slogans:

• "Today's Best New Country"
• "Home of the 50-minute Music Hour" (promising to play 50 minutes of music within the hour)