KBBU is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a Regional Mexican

Regional Mexican

Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....

 format. Licensed to Modesto, California

Modesto, California

Modesto is a city in, and is the county seat of, Stanislaus County, California. With a population of approximately 201,165 at the 2010 census, Modesto ranks as the 18th largest city in the state of California....

, USA, the station serves the greater Modesto area. The station is currently owned by Bustos Media LLC and the broadcast license

Broadcast license

A broadcast license or broadcast license is a specific type of spectrum license that grants the licensee the privilege to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses are generally straddled with additional restrictions that...

 is held by Bustos Media of California License, LLC.

History

The station was assigned the call sign

Call sign

In broadcasting and radio communications, a call sign is a unique designation for a transmitting station. In North America they are used as names for broadcasting stations...

KEJC on 1995-01-13. On 2004-09-16, the station changed its call sign to the current KBBU.