K&K Insurance was started back in 1952 by Nord Krauskopf

Nord Krauskopf

Nord Krauskopf was a former NASCAR Winston Cup Series race car owner whose career spanned from 1966 to 1977. He was the owner of K&K Insurance and a part of the business since its foundation in 1952. This was a position that he kept in the corporate world while having a second career in the...

 and his wife Theodora (Teddi) in order to manage and market a benevolent fund for injured race car drivers.

Summary

As enthusiasts of the various forms of motorsports, Nord and Teddi had a unique understanding of the risks involved in that kind of work. They designed and marketed numerous speciality products that benefitted all people in the motorsport industry like race teams, sponsor

Sponsor

To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.-Definition:...

s, and even racetrack facilities. It was only natural that a racing team was to be created in order to support the business. During the 1960s and 1970s, the Krauskopfs even fielded their own team for NASCAR

NASCAR

The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...

 Winston Cup Series racing action. Bobby Isaac

Bobby Isaac

Bobby Isaac is a former NASCAR Grand National champion.-Early life:Isaac grew up on a farm near Catawba, North Carolina, the second youngest of nine children...

 (and his crew chief Harry Hyde

Harry Hyde

Harry Hyde was a leading crew chief in NASCAR stock car racing in the 1960s through the 1980s, winning 56 races and 88 pole positions. He was the 1970 championship crew chief for Bobby Isaac...

) would lead K&K Insurance to its famous championship win in 1970

1970 in NASCAR

The 1970 NASCAR Grand National Series season began on Sunday January 18 and ended on Sunday November 22. Bobby Isaac was the champions of the series as NASCAR transitioned itself from the Grand National era to the Winston Cup era...

. This victory would also bring 54% of Dodge

Dodge

Dodge is a United States-based brand of automobiles, minivans, and sport utility vehicles, manufactured and marketed by Chrysler Group LLC in more than 60 different countries and territories worldwide....

s' points needed for a championship victory in the Manufacturer's Championship; breaking a seven-year streak created by the Ford

Ford Motor Company

Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

 vehicles. These vehicles would be mainly Dodge Charger

Dodge Charger

The Dodge Charger is an American automobile manufactured by the Dodge division of Chrysler. There have been several different Dodge vehicles, built on three different platforms and sizes, all bearing the Charger nameplate...

s and Dodge Daytona

Dodge Daytona

The first car that carried the Daytona name was a sporty version of the Studebaker Lark which was produced from 1963 to 1966 with standard bucket seats and available with an optional Studebaker Avanti V8 high-performance engine....

s.

Even though Nord would retire from the racing aspect of the motorsports industry in the 1970s, the business philosophy that he would establish remains in with the people running the company in the present day.