Just Seventeen
Encyclopedia
Just Seventeen, often referred to as J-17, was a weekly magazine aimed at teenage girls, published by Emap
EMAP
Emap Limited is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences...

 from October 1983 to April 2004. It quickly became the market leading teen magazine until the launch of Sugar
Sugar Magazine
Sugar was a British magazine for teenage girls published by Hachette Filipacchi. Its content focused on boys, fashion, celebrities, real-life stories about teenagers and other similar matters. The editor, when it closed, was Annabel Brog. The brand lives on through the website Sugarscape, edited by...

in 1994, after which sales began to fall. In 1997, the magazine was changed to a monthly format in response to the declining circulation, and the magazine was finally closed in 2004 after losing a third of its readership.
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