Juicy Juice is a brand of juices and juice concentrates geared toward children and sold in the United States by Nestlé

Nestlé

Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

 using the slogan "The very best juice for the very best kids." Prior to March 2006, it was known as Libby's

Libby's

Libby's is a U.S.-based food company known for its canned food.The company was founded as Libby, McNeill & Libby in Chicago, Illinois, by Archibald McNeill and the brothers Arthur and Charles Libby. The business began with a canned meat product, beef in brine, or corned beef...

 Juicy Juice and was formerly owned by the Libby's Canned Food Company

Libby's

Libby's is a U.S.-based food company known for its canned food.The company was founded as Libby, McNeill & Libby in Chicago, Illinois, by Archibald McNeill and the brothers Arthur and Charles Libby. The business began with a canned meat product, beef in brine, or corned beef...

, and was best known for funding the cartoon series

Cartoon series

A cartoon series is a set of regularly presented animated television programs with a common series title, usually related to one another. These episodes typically share the same characters and a basic theme...

 Arthur

Arthur (TV series)

Arthur is an American/Canadian animated educational television series for children, created by Cookie Jar Group and WGBH for the Public Broadcasting Service...

, but is now labeled with the Nestlé parent brand. The headquarters of Juicy Juice in the United States is located in Glendale, California

Glendale, California

Glendale is a city in Los Angeles County, California, United States. As of the 2010 Census, the city population is 191,719, down from 194,973 at the 2000 census. making it the third largest city in Los Angeles County and the 22nd largest city in the state of California...

, a suburb in the greater Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 area.

Manufacture

Juicy Juice is pasteurized

Pasteurization

Pasteurization is a process of heating a food, usually liquid, to a specific temperature for a definite length of time, and then cooling it immediately. This process slows microbial growth in food...

. It is manufactured in Ocean Spray

Ocean Spray (cooperative)

Ocean Spray is an agricultural cooperative of growers of cranberries and grapefruit headquartered in Lakeville/Middleborough, Massachusetts. It currently has over 600 member growers . The cooperative employs about 2,000 people, with sales of $1.4 billion in fiscal year 2005...

 production facilities, as a result of a 2002 joint agreement between Nestle and Ocean Spray.

Advertising

Nestlé makes extensive use of social media

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 in promoting Juicy Juice, using Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

and maintaining both a FaceBook page and a YouTube channel. They were innovators in their use of Twitter. Comments and other activities are moderated by Nestlé.