João Carlos di Genio
Encyclopedia
João Carlos di Genio is a Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

ian physician
Physician
A physician is a health care provider who practices the profession of medicine, which is concerned with promoting, maintaining or restoring human health through the study, diagnosis, and treatment of disease, injury and other physical and mental impairments...

 and educator. He created and is the main owner of the largest educational holding in the country, comprised by the Sistema Objetivo (primary, secondary and preparatory schools) and the Universidade Paulista (UNIP), a private university with more than 60 campuses all over Brazil.

Di Genio started his educational career while he was a medical student at the University of São Paulo
University of São Paulo
Universidade de São Paulo is a public university in the Brazilian state of São Paulo. It is the largest Brazilian university and one of the country's most prestigious...

, in São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...

 in the 1960s. The mandatory entrance examination to the medical school
Medical school
A medical school is a tertiary educational institution—or part of such an institution—that teaches medicine. Degree programs offered at medical schools often include Doctor of Osteopathic Medicine, Bachelor/Doctor of Medicine, Doctor of Philosophy, master's degree, or other post-secondary...

s was increasingly tougher and many high school students. The inborn entrepreneurial spirit of di Genio led him to create a one-year preparatory pre-med course, initially in his own home. The success achieved by the course prompted him to establish a formal school, together with three of his colleagues (Drauzio Varella
Drauzio Varella
Drauzio Varella, MD, is a Brazilian physician, educator, scientist and noted medical science popularizer in the press and TV, as well as best-selling author...

, Tadasi Ito and Roger Patti), which was named Curso Pré-Vestibular Nove de Julho. This later became the Objetivo prep course. Other educational levels were subsequently added.

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