Joseph Schlitz
Encyclopedia
A native of Mainz
Mainz
Mainz under the Holy Roman Empire, and previously was a Roman fort city which commanded the west bank of the Rhine and formed part of the northernmost frontier of the Roman Empire...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, Schlitz emigrated to the U.S. in 1850. In 1856 he assumed management of the Krug Brewery in Milwaukee, Wisconsin
Milwaukee, Wisconsin
Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...
. In 1858 he married Krug's widow and changed the name of the company to the Joseph Schlitz Brewing Company
Joseph Schlitz Brewing Company
The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin, and was once the largest producer of beer in the world. Its namesake beer, Schlitz, was known as "The beer that made Milwaukee famous" and was famously advertised with the slogan "When you're out of Schlitz,...
. He became more successful after the Great Chicago Fire
Great Chicago Fire
The Great Chicago Fire was a conflagration that burned from Sunday, October 8, to early Tuesday, October 10, 1871, killing hundreds and destroying about in Chicago, Illinois. Though the fire was one of the largest U.S...
of 1871, when he donated hundreds of barrels of beer as part of the relief effort. Many of Chicago's breweries that had burned were never to reopen; Schlitz established a distribution point there and acquired a large portion of the Chicago market.
Schlitz perished in a shipwreck off the coast of England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
in 1875 while he was returning to visit his native Germany. His body was never recovered but there is a cenotaph
Cenotaph
A cenotaph is an "empty tomb" or a monument erected in honour of a person or group of people whose remains are elsewhere. It can also be the initial tomb for a person who has since been interred elsewhere. The word derives from the Greek κενοτάφιον = kenotaphion...
at Forest Home Cemetery
Forest Home Cemetery
Forest Home Cemetery located in the Lincoln Village neighborhood of Milwaukee, Wisconsin is the final resting place of many of the city's famed beer barons, politicians and social elite...
, Milwaukee.