Jokers' Masquerade is a prominent online retailer

Online shop

Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. It is a form of electronic commerce...

 selling fancy dress costumes and accessories.

History

Founded in 2001, the company was originally an online joke shop run by owners Mark and Sandra Lewis. Following the lack of availability of fancy dress in the local area, they decided to add fancy dress costumes to the site in an attempt to see if there was demand for online fancy dress.

Guinness World Records

Jokers' Masquerade currently hold two Guinness World Records

Guinness World Records

Guinness World Records, known until 2000 as The Guinness Book of Records , is a reference book published annually, containing a collection of world records, both human achievements and the extremes of the natural world...

. It attained both in association with The Swansea University Students' Union

Swansea University Students' Union

Swansea University Students' Union is the students' union for Swansea University and is part of the part of National Union of Students of the United Kingdom. The Student Union aims to promote the interests of its students...

, based in Wales

Wales

Wales is a country that is part of the United Kingdom and the island of Great Britain, bordered by England to its east and the Atlantic Ocean and Irish Sea to its west. It has a population of three million, and a total area of 20,779 km²...

. In 2009 both worked together to break the world record for the largest gathering of Smurfs. In 2011 they again joined forces to break the largest gathering of skeletons world record.

Sponsorship

Jokers' Masquerade currently sponsor Newbury R.F.C.

Newbury R.F.C.

Newbury Rugby Football Club are a rugby union club representing Newbury. For season 2011/12 they will be playing in National League 3 South West.-Current standings:...

 a rugby union club

Union club

The Union Club of the City of New York is a private social club in New York City, founded in 1836. It is located at East 69th Street and Park Avenue in a landmark building designed by Delano & Aldrich that opened on August 28, 1933...

, also based in Newbury.

Awards

• Eurobest European Advertising Festival
  Eurobest European Advertising Festival
  The Eurobest European Advertising Festival is an annual event which celebrates and rewards creative excellence in advertising and related fields in Europe....
  
   - In 2006, Bronze award for creative excellence
• Hitwise
  Hitwise
  Experian Hitwise is a global online competitive intelligence service which collects data directly from ISP networks to aid website managers in analysing trends in visitor behavior and to measure website market share. The Hitwise product is a commercial platform whereby customers pay Hitwise a...
  
   - In 2010, Jokers' Masquerade ranked #6 for most traffic in Shopping and Classifieds - Toys and Hobbies category