John D. Bernard is a UK businessman, currently ranked as one of the top 10 Marketers in the UK according to Marketing magazine's Little Black Book. The former head of Marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 for LG Mobile

LG Group

LG Corp. is the second-largest South Korean conglomerate company following Samsung, and it is headquartered in the LG Twin Towers in Yeouido-dong, Yeongdeungpo-gu, Seoul. LG produces electronics, chemicals, and telecommunications products and operates subsidiaries like LG Electronics, LG Display,...

 UK and Sony Ericsson

Sony Ericsson

Sony Ericsson Mobile Communications AB is a joint venture established on October 1, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to manufacture mobile phones....

, Bernard is credited for creating the LG brand in the UK in recent years through activities such as launching the Chocolate Phone

LG Chocolate

LG Chocolate refers to several LG model phones.The new LG Chocolate design*LG Chocolate , the EU/Asia/Canada LG Chocolate*LG Chocolate The original LG Chocolate design*LG Chocolate , the South Korean Original LG Chocolate...

. Bernard left LG Mobile and joined Sony Ericsson

Sony Ericsson

Sony Ericsson Mobile Communications AB is a joint venture established on October 1, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to manufacture mobile phones....

 in August 2007. Bernard was shortlisted for the FT "Business Leader of the Year" for 2006.

Early years

After graduating from the university of Huddersfield, Bernard worked for the Granada Group as a Graduate Trainee, he then moved on the Ford Motor Company as an international events manager. He then moved to the electronics marketing business as a marketing communications manager for Siemens Mobile.

LG Mobile

Bernard became the Head of Marketing for LG Mobile and was credited with winning 3 awards for the Korean manufacturer for the Chocolate phone which he launched. He was signed sponsorship deals with Arsenal FC and Liverpool FC deals and also the Fulham FC shirt sponsorship which is still in place today. Bernard worked for LG Mobile for almost four years before leaving to join a competitor.

Sony Ericsson

Bernard has been Global Marketing Director for Sony Ericsson since 2007. In 2008 he signed up the musician Usher

Usher (entertainer)

Usher Terry Raymond IV , who performs under the mononym Usher, is an American singer-songwriter, and actor. He is considered around the world to be the reigning King of R&B. Usher rose to fame in the late 1990s with the release of his second album My Way, which spawned his first Billboard Hot 100...

for global campaigns as well as producing a number of global marketing initiatives and working with music artists such as Justin Timberlake.

Current

During February 2010, John Bernard was selected as a judge for the telecommunications magazine "Mobile News" to select the mobile phone handsets of the year; the best marketing activity within the industry; mobile accessories and the Mobile Operator for the preceding 12 months. Results were announced at the Mobile News Awards in March 2010 in London.

Bernard in 2009 joined Ubuntu, the cutting edge developers of Open Source and leaders in Linux, running the global marketing function and competing with Microsoft Windows and Symbian.