Jimmy Smith is an American advertising creative and author. He is currently Group Creative Director at TBWA/CHIAT/DAY in Los Angeles where he is the creator of Gatorade

Gatorade

Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries...

's "That's G" campaign. Before TBWA/CHIAT/DAY, Mr. Smith was EVP Executive Creative Director at BBDO

BBDO

BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...

 where he worked on Motorola

Motorola

Motorola, Inc. was an American multinational telecommunications company based in Schaumburg, Illinois, which was eventually divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011, after losing $4.3 billion from 2007 to 2009...

 and Creative Director at Weiden+Kennedy in Portland where he worked on Nike Basketball and created the "Battlegrounds" TV series for Nike on MTV.

Author

Jimmy Smith has written two books. The first, entitled "Soul of the Game", was written in 1997 about the raw, physical beauty of street basketball. It won a Gold Medal in the 1998 Stiftung Buchkunst International Book Art Competition and was voted among the "14 Most Beautiful Books of the World" by the Copenhagen Museum of Applied Arts. His second book, "The Truth" was published in 1999.