Jay Grdina
Encyclopedia
John G "Jay" Grdina is an American businessman, pornographic actor
Pornographic actor
A pornographic actor/actress or a porn star is a person who appears in pornographic film. Most actors appear nude in films...

, director and CEO of NOHO—The Hangover Defense. His family originates from Croatia
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...

. He is often credited under the stage name Justin Sterling.

Early life

Grdina was born in Ohio to a wealthy cattle ranching family. He spent portions of his grade school years at Naples Christian Academy (NCH) in Naples, FL and his high school years at Gilmour Academy
Gilmour Academy
Gilmour Academy is an independent, Roman Catholic, coeducational, college-preparatory school in the Cleveland suburb of Gates Mills, Ohio. Founded in 1946 by the Brothers of Holy Cross, it offers a Montessori preschool program and traditional kindergarten through grade 12. A boarding program is...

, a prep school in Gates Mills, Ohio
Gates Mills, Ohio
Gates Mills is a village in Cuyahoga County, Ohio, United States. The population was 2,270 at the 2010 census. Gates Mills is an affluent suburb of Cleveland...

. He attended the University of San Diego
University of San Diego
The University of San Diego is a Roman Catholic university in San Diego, California. USD offers more than sixty bachelor's, master’s, and doctoral programs...

 majoring in business and psychology.

Career

After school, Grdina pursued a variety of careers and business ventures until 1992, when he began investing in adult films directed by Michael Ninn
Michael Ninn
Michael Ninn is an adult film director and writer known for his innovative, artistic and stylized approach to adult film making. He began his career as a music video director, and made his first adult films in 1992. From 2002 through 2007, Ninn released films through his own production company,...

. From 1995 to 1999, he wrote and directed several pornographic films in Ninn's style, often under the name 'Michael Santangelo, Justin Fine and Justin Sterling.

Grdina met Jenna Jameson
Jenna Jameson
Jenna Jameson is an American entrepreneur and former pornographic actress, who has been called the world's most famous adult-entertainment performer and "The Queen of Porn."...

, already a famous porn star, in 1998. They married in a Roman Catholic-style ceremony on June 22, 2003. The couple resided in Scottsdale
Scottsdale, Arizona
Scottsdale is a city in the eastern part of Maricopa County, Arizona, United States, adjacent to Phoenix. According to the U.S. Census Bureau, as of 2010 the population of the city was 217,385...

, Arizona
Arizona
Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

 in a 6700 square feet (622.5 m²) Spanish-style mansion purchased for $2 million in 2002. They later moved to Paradise Valley
Paradise Valley, Arizona
Paradise Valley is a small, affluent town in Maricopa County, Arizona, United States. According to the 2005 Census Bureau, the population of the town was 14,558. Despite the town's relatively small area and population compared to other municipalities in the Phoenix metropolitan area, Paradise...

 in a 10000 sq ft (929 m²) home for $4.5 million.

In 2000, founded Club Jenna
ClubJenna
ClubJenna, Inc. is a multi-media adult entertainment company based in Scottsdale, Arizona. It was founded in 2000 by adult film actress Jenna Jameson, and Jay Grdina, who performed as an adult film actor under the name Justin Sterling and today is president of ClubJenna, Inc...

 Inc, first as an Internet pornography
Internet pornography
Internet pornography is pornography that is distributed by means of various sectors of the Internet, primarily via websites, peer-to-peer file sharing, or Usenet newsgroups...

 company then Grdina expanded it into a multimedia adult entertainment business bringing in an estimated $30 million per year. Featuring everything from fresh content starring Jenna to advice columns and links to plastic surgery centers, ClubJenna.com began a meteoric rise during the dot-com explosion. The site was profitable within three weeks. Club Jenna was run as a family business with Grdina's sister Kris as Vice President in charge of merchandising. Jenna marketed the company into mainstream press, driving traffic, revenues, and notoriety to the brands. On June 22, 2006, Playboy
Playboy
Playboy is an American men's magazine that features photographs of nude women as well as journalism and fiction. It was founded in Chicago in 1953 by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. The magazine has grown into Playboy Enterprises, Inc., with...

 Enterprises announced the acquisition of Club Jenna and related companies in conjunction with personal service agreements by both Jameson and Grdina.

Grdina produced, directed, and wrote Club Jenna films including Briana Loves Jenna, The Masseuse, I Dream of Jenna, and Krystal Method. Grdina also acted in some of these films, as the only man that Jameson would have intercourse with on screen.

In 2006, Grdina was a judge in the second season of Playboy TV
Playboy TV
Playboy TV is a premium monthly subscription television channel. Since its launch in 1982 in partnership with Cablevision which eventually sold their share back to Playboy, Playboy TV has become a leading entertainment channel for adult entertainment...

's Jenna's American Sex Star
Jenna's American Sex Star
Jenna's American Sex Star is an adult pay-per-view reality television series hosted by Jenna Jameson on Playboy TV.In each episode, four contestants compete in a series of sexual performances for the judges and viewers then vote for their favorite performer on Playboy.com...

, where prospective porn stars compete in sexual performances for a contract with Club Jenna.

In June 2010, Grdina started the celebrity gossip website, Kikster.com.

In December 2010, Grdina was named CEO of NOHO, a hangover prevention beverage that replenishes the body with essential nutrients lost while drinking alcohol. On June 20, 2011, NOHO and Grdina were the subject of a feature for CNBC News, detailing the creation of an emerging brand.

Personal life

Grdina considers himself a practicing Catholic.
Jenna Jameson
Jenna Jameson
Jenna Jameson is an American entrepreneur and former pornographic actress, who has been called the world's most famous adult-entertainment performer and "The Queen of Porn."...

 and Grdina separated in August 2006. Jameson filed for divorce in December of that year.

Awards

  • 2005 AVN Award: "Best Actor - Film" (The Masseuse)
  • 2005 AVN Award: "Best Couple Sex Scene - Film" (The Masseuse with Jenna Jameson).
  • 2005 AVN Award: "Best Editing - Video" (Bella Loves Jenna)
  • 2006 AVN Award: "Best Editing - Video" (Provocateur)
  • 2007 AVN Award: "Best Actor" (Janine Loves Jenna)

External links

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