James J. Morgan
Encyclopedia
James J. Morgan is a former American executive who served as CEO of Atari
from 1983 to 1984 and CEO of Philip Morris USA
from 1994 to 1997.
James Morgan first joined Philip Morris
in 1963. He served as Brand Manager for Marlboro from 1972 to 1973 and later was Assistant Director of Tobacco Brand Management, during which time he earned a reputation as one of the top marketing minds of the '70s by helping to develop and market the image of the Marlboro Man
. He was a member of the Tobacco Institute
Communications Committee from 1981 to 1983. Morgan briefly left Philip Morris in 1983 when he was offered the position of CEO at Atari
by Warner Communications
, Atari's parent company at the time. At the time he left Philip Morris, Morgan was serving as vice-president of the company.
Morgan served as chairman and CEO of Atari from September 1983 until July 1984, when Atari Inc. was closed and split up, with the consumer division going to Jack Tramiel
.
After his departure from Atari, Morgan returned to Philip Morris. During his second stint with the company, he was most famous for his claims that cigarettes are no more addictive than gummi bears and that Philip Morris had never attempted to intentionally market tobacco products toward minor
s.
Morgan was appointed president
and CEO in 1994 and retired from Philip Morris on November 1, 1997.
Atari
Atari is a corporate and brand name owned by several entities since its inception in 1972. It is currently owned by Atari Interactive, a wholly owned subsidiary of the French publisher Atari, SA . The original Atari, Inc. was founded in 1972 by Nolan Bushnell and Ted Dabney. It was a pioneer in...
from 1983 to 1984 and CEO of Philip Morris USA
Philip Morris USA
Philip Morris USA is the United States tobacco division of Altria Group, Inc. Philip Morris USA brands include Marlboro, Virginia Slims, Benson and Hedges, Merit, Parliament, Alpine, Basic, Cambridge, Bucks, Dave's, Chesterfield, Collector's Choice, Commander, English Ovals, Lark, L&M, Players and...
from 1994 to 1997.
James Morgan first joined Philip Morris
Philip Morris USA
Philip Morris USA is the United States tobacco division of Altria Group, Inc. Philip Morris USA brands include Marlboro, Virginia Slims, Benson and Hedges, Merit, Parliament, Alpine, Basic, Cambridge, Bucks, Dave's, Chesterfield, Collector's Choice, Commander, English Ovals, Lark, L&M, Players and...
in 1963. He served as Brand Manager for Marlboro from 1972 to 1973 and later was Assistant Director of Tobacco Brand Management, during which time he earned a reputation as one of the top marketing minds of the '70s by helping to develop and market the image of the Marlboro Man
Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaign for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The image involves a rugged cowboy or cowboys, in nature with...
. He was a member of the Tobacco Institute
Tobacco Institute
The Tobacco Institute, Inc. was a United States tobacco industry trade group, founded in 1958 by the American tobacco industry.It was dissolved in 1998 as part of the Tobacco Master Settlement Agreement.-Founding:...
Communications Committee from 1981 to 1983. Morgan briefly left Philip Morris in 1983 when he was offered the position of CEO at Atari
Atari
Atari is a corporate and brand name owned by several entities since its inception in 1972. It is currently owned by Atari Interactive, a wholly owned subsidiary of the French publisher Atari, SA . The original Atari, Inc. was founded in 1972 by Nolan Bushnell and Ted Dabney. It was a pioneer in...
by Warner Communications
Warner Communications
Warner Communications or Warner Communications, Inc. was established in 1971 when Kinney National Company spun off its non-entertainment assets, due to a financial scandal over its parking operations and changed its name....
, Atari's parent company at the time. At the time he left Philip Morris, Morgan was serving as vice-president of the company.
Morgan served as chairman and CEO of Atari from September 1983 until July 1984, when Atari Inc. was closed and split up, with the consumer division going to Jack Tramiel
Jack Tramiel
Jack Tramiel is an American businessman, best known for founding Commodore International - manufacturer of the Commodore PET, Commodore 64, Commodore 128, Commodore Amiga, and other Commodore models of home computers.-Biography:...
.
After his departure from Atari, Morgan returned to Philip Morris. During his second stint with the company, he was most famous for his claims that cigarettes are no more addictive than gummi bears and that Philip Morris had never attempted to intentionally market tobacco products toward minor
Minor (law)
In law, a minor is a person under a certain age — the age of majority — which legally demarcates childhood from adulthood; the age depends upon jurisdiction and application, but is typically 18...
s.
Morgan was appointed president
President
A president is a leader of an organization, company, trade union, university, or country.Etymologically, a president is one who presides, who sits in leadership...
and CEO in 1994 and retired from Philip Morris on November 1, 1997.