James Neil Herndon is a media psychologist

Psychologist

Psychologist is a professional or academic title used by individuals who are either:* Clinical professionals who work with patients in a variety of therapeutic contexts .* Scientists conducting psychological research or teaching psychology in a college...

. He received his Ph.D. in Educational Technology from Arizona State University

Arizona State University

Arizona State University is a public research university located in the Phoenix Metropolitan Area of the State of Arizona...

. His early experimental research focused on new methods of personalizing training

Training

The term training refers to the acquisition of knowledge, skills, and competencies as a result of the teaching of vocational or practical skills and knowledge that relate to specific useful competencies. It forms the core of apprenticeships and provides the backbone of content at institutes of...

 materials. More recent work explores the use of media psychology

Media Psychology

Media Psychology seeks an understanding of how people perceive, interpret, use, and respond to a media-rich world. In doing so, media psychologists can identify potential benefits and problems and promote the development of positive media ....

 research

Research

Research can be defined as the scientific search for knowledge, or as any systematic investigation, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method...

 in digital public relations

Public relations

Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

. He writes for LewRockwell.com

LewRockwell.com

LewRockwell.com is a 501 libertarian web magazine operated by Burton Blumert , Lew Rockwell , Eric Garris , and others associated with the Center for Libertarian Studies ; its motto is "anti-state, anti-war, pro-market"...

, primarily on the topics of Ron Paul

Ron Paul

Ronald Ernest "Ron" Paul is an American physician, author and United States Congressman who is seeking to be the Republican Party candidate in the 2012 presidential election. Paul represents Texas's 14th congressional district, which covers an area south and southwest of Houston that includes...

, USA presidential politics

Politics

Politics is a process by which groups of people make collective decisions. The term is generally applied to the art or science of running governmental or state affairs, including behavior within civil governments, but also applies to institutions, fields, and special interest groups such as the...

 and the Federal Reserve System

Federal Reserve System

The Federal Reserve System is the central banking system of the United States. It was created on December 23, 1913 with the enactment of the Federal Reserve Act, largely in response to a series of financial panics, particularly a severe panic in 1907...

. He is coauthor of the book, Ron Paul: A Life of Ideas (2008), where he explores Paul in the modern media landscape. He has also authored two books on depression (mood)

Depression (mood)

Depression is a state of low mood and aversion to activity that can affect a person's thoughts, behaviour, feelings and physical well-being. Depressed people may feel sad, anxious, empty, hopeless, helpless, worthless, guilty, irritable, or restless...

, which he views as primarily a media-driven phenomenon. His company is Media Psychology Affiliates.

External links

• Herndon TV James Herndon website