JL Audio is an American manufacturer of consumer

Consumer

Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...

 audio

Sound recording and reproduction

Sound recording and reproduction is an electrical or mechanical inscription and re-creation of sound waves, such as spoken voice, singing, instrumental music, or sound effects. The two main classes of sound recording technology are analog recording and digital recording...

 products. They produce marine, home

Home audio

Home audio, essentially, refers to any audio electronics intended for home use, such as shelf stereos and surround sound receivers, which are becoming the most popular piece of home audio equipment...

, and mobile audio products, but are best known for their subwoofers. JL Audio is known as one of the pioneer

Innovator

An innovator in a general sense, is a person or an organization who is one of the first to introduce into reality something better than before. That often opens up a new area for others and achieves an innovation.-History:...

s of the car audio

Car audio

Car audio/video , auto radio, mobile audio, 12-volt and other terms are used to describe the sound or video system fitted in an automobile. While 12-volt audio and video systems are also used, marketed, or manufactured for marine, aviation, and buses, this article focuses on cars as the most common...

 industry.
JL Audio was founded in 1975 by James Birch and Lucio Proni. They used the first letter of each of their names, to form a company name, hence "JL". Their first products were home speaker systems as well as home speaker "kits."
In 1977, when business did not turn out as well as expected, Birch and Proni invested in a retail

Retail

Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

 store in Hollywood, Florida

Hollywood, Florida

-Demographics:As of 2000, there were 59,673 households out of which 24.9% had children under the age of 18 living with them, 41.5% were married couples living together, 11.9% had a female householder with no husband present, and 42.2% were non-families. 34.4% of all households were made up of...

, called Speaker Warehouse which focused mainly on speaker repair and the sale of speakers, individually or as whole speaker sets.