It Pays to Watch! is a money saving show presented and written by money saving expert Martin Lewis

Martin Lewis (financial journalist)

Martin Steven Lewis is journalist, television presenter, website entrepreneur and author in the United Kingdom, who specialises in ways to save money...

, co-presented by Ruth Liptrot

Ruth Liptrot

Ruth Liptrot is an English television presenter, currently working for Five.-Biography:Born in Wigan, Lancashire, Liptrot studied Broadcast Journalism at Nottingham Trent University.-Career:...

. It airs on UK terrestrial Channel Five. It is repeated on UK digital

Digital television

Digital television is the transmission of audio and video by digital signals, in contrast to the analog signals used by analog TV...

 channel Fiver as an extended version on Sundays providing extra tips known as It pays to watch More!

A new series began on 17 September 2008.

Premise

The show aims to help save and make consumers money. Money saving tips have ranged from claiming back old bank charges, something Lewis has campaigned for, to completing surveys on the internet to make some extra cash. Lewis often states he wants consumers to take revenge on corporations to claim back money rightfully theirs.

Format

The Show comprises 4 parts.

Challenge	There is normally a consumer challenge every week. Usually, it relates to current affairs. For example, rising domestic energy prices prompted a challenge for members of the audience to see how much they could reduce their bills by switching to a different company. This is ongoing throughout the show; the results are revealed at the end of the show.
Viewer Case Study	This section shows a viewer who has been making money doing simple things or saving a substantial amount.
Celebrity Interview	Lewis interviews a celebrity and delves through their finances and offers money saving ideas. At the end, he provides a figure he could save them if they followed his advice (apart from the first show where he indicated how much money they were throwing down the drain).
Money Saving News	This section provides up-to-date bargains. It has featured the highest interest rate paying savings account, information about the ongoing legal battle on bank charges and fuel prices.

External links

• It Pays to Watch Official Site
• Youtube channel Of Programmes