It Never Ends
Encyclopedia
"It Never Ends" is a digitally released single by British metalcore
band Bring Me the Horizon
, featured on their 2010 third studio album There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret
. It was released as the album's first single
on August 20, 2010 in the United Kingdom
and August 24, 2010 in the United States
. The song was eligible to chart in the UK on 4 September a month prior to the album's release, entering the UK Singles Chart at #103, and was met with generally positive reception from critics. A music video for the song premiered through the Visible Noise
YouTube
channel on August 21, 2010. The video was directed by Jakob Printzlau, who also created the artwork for the single and album.
The song is noted for its Symphonic influences with the use of keyboards and strings instruments combined with a female choir
as well as use of "virtually spoken word verse". It has even been described as being "Bring Me the Horizon's best song yet".
, number 11 on UK Independent Singles chart and number 103 on the UK Singles Chart
. The single stayed on the UK Rock Chart for three weeks. During the week of September 11, 2010, it fell to number 18. The next week, the single dropped to number 33. The song fell off of the chart the following week.
Metalcore
Metalcore is a subgenre of heavy metal combining various elements of extreme metal and hardcore punk. The name is a portmanteau of the names of the two genres. The term took on its current meaning in the mid-1990s, describing bands such as Earth Crisis, Deadguy and Integrity...
band Bring Me the Horizon
Bring Me the Horizon
Bring Me the Horizon are a British metalcore band from Sheffield, Yorkshire, who formed in 2004. Bring Me the Horizon constits of Oliver Sykes as the lead vocalist, lead guitarist Lee Malia, rhythm guitarist Jona Weinhofen, bassist Matt Kean and drummer Matt Nicholls...
, featured on their 2010 third studio album There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret
There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret
There Is a Hell, Believe Me, I've Seen It. There Is a Heaven, Let's Keep It a Secret. is the third full-length studio album by British metalcore band Bring Me the Horizon, released on 4 October 2010 in the United Kingdom and majority of Europe, and 5 October 2010 in the United States. The album's...
. It was released as the album's first single
Single (music)
In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...
on August 20, 2010 in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and August 24, 2010 in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. The song was eligible to chart in the UK on 4 September a month prior to the album's release, entering the UK Singles Chart at #103, and was met with generally positive reception from critics. A music video for the song premiered through the Visible Noise
Visible Noise
Visible Noise is a British independent record label that focuses solely on British bands.-History:Founded in 1998 by ex-Cacophonous Records manager Julie Weir, the label was created with the goal of fostering and breaking new UK rock music...
YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
channel on August 21, 2010. The video was directed by Jakob Printzlau, who also created the artwork for the single and album.
The song is noted for its Symphonic influences with the use of keyboards and strings instruments combined with a female choir
Choir
A choir, chorale or chorus is a musical ensemble of singers. Choral music, in turn, is the music written specifically for such an ensemble to perform.A body of singers who perform together as a group is called a choir or chorus...
as well as use of "virtually spoken word verse". It has even been described as being "Bring Me the Horizon's best song yet".
Release
With the original promotion of the third studio album bring me horizon released a 30 second teaser trailer for the album using the last 30 seconds of "It Never Ends".The single was officially avaliable on 20 August 2010 and then the music video was released on August 21, 2010 6pm GMT.Chart performance
On September 4, 2010, "It Never Ends" debuted at number 3 on the UK Rock ChartUK Rock Chart
The UK Rock Chart usually refers to the Top 40 Rock Singles and the Top 40 Rock Albums Chart compiled by the Official Charts Company from physical record sales in British retail outlets with larger than average genrespecific sales....
, number 11 on UK Independent Singles chart and number 103 on the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...
. The single stayed on the UK Rock Chart for three weeks. During the week of September 11, 2010, it fell to number 18. The next week, the single dropped to number 33. The song fell off of the chart the following week.