Issi Noho
Encyclopedia
Issi Noho is the eponym
Eponym
An eponym is the name of a person or thing, whether real or fictitious, after which a particular place, tribe, era, discovery, or other item is named or thought to be named...

ous main character in a series of books and children's television programmes created, written and narrated by author Keith Chatfield. Issi Noho was originally published by Heinemann and Piccolo, and 52 episodes of the television programme were produced for Thames Television
Thames Television
Thames Television was a licensee of the British ITV television network, covering London and parts of the surrounding counties on weekdays from 30 July 1968 until 31 December 1992....

 between 1974 and 1978.

Premise

Issi Noho is a panda
Panda
Panda or Panda bear most often refers to:*Giant panda, an animal in the Bear familyPanda may also refer to:*Red panda, the only living member in the Ailuridae family-In biology:* Species related to the Giant panda...

 with magic powers. His magic results from completing the vacant square in a series of magic number squares that he inherited from his Chinese
Chinese people
The term Chinese people may refer to any of the following:*People with Han Chinese ethnicity ....

 ancestors. In a magic square the numbers must come to the same total in whichever direction they are added up, horizontally, vertically or diagonally. Issi's poor arithmetic
Arithmetic
Arithmetic or arithmetics is the oldest and most elementary branch of mathematics, used by almost everyone, for tasks ranging from simple day-to-day counting to advanced science and business calculations. It involves the study of quantity, especially as the result of combining numbers...

causes frequent mathematical errors, with unexpected and humorous consequences.

Issi's name comes from the middle letters of THIS SIDE UP, USE NO HOOKS. These were the words on the packing case in which he was discovered by the children, Sally and Andrew. Issi had camouflaged his packing case with branches and leaves and the children could only see the middle letters ISSI NOHO, which they took to be his name.
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