Into Somerset
Encyclopedia
Into Somerset is the inward investment
Inward investment
Inward investment is the injection of money from an external source into a region, in order to purchase capital goods for a branch of a corporation to locate or develop its presence in the region....

 agency for the county of Somerset
Somerset
The ceremonial and non-metropolitan county of Somerset in South West England borders Bristol and Gloucestershire to the north, Wiltshire to the east, Dorset to the south-east, and Devon to the south-west. It is partly bounded to the north and west by the Bristol Channel and the estuary of the...

, England.Somerset - where you and your business can grow - Into Somerset website It works with local authorities, other economic agencies and private sector partners, to encourage business relocation to Somerset.

Into Somerset was created in November 2008Somerset In Business Conference - Official briefing to small businesses in Somerset, 27th November 2008 Mendip Business Life - Announcement of Into Somerset launch to market Somerset as a business destination to the UK (especially London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

) and the rest of the world, and to promote and develop its £90billion economy. It is funded initially for three years by Somerset County Council
Somerset County Council
Somerset County Council is the county council of Somerset in the South West of England, an elected local government authority responsible for the most significant local government services in most of the county.-Area covered:...

 and each of the district councils.

Into Somerset aims to provide help and support for businesses that are considering moving to Somerset,http://www.thisisbristol.co.uk - Deborah Meaden video podcast including information and introductions to assist with relocation and business investment.Into Somerset News - Into Somerset unveiled to local businesses It aims to find the best place for businesses to grow within the county as well as guiding enquirers to the most appropriate places to live.

An ambassador programme includes local business success stories, such as that of Dragons' Den star, Deborah Meaden
Deborah Meaden
Deborah Meaden is a British business woman who ran a multi-million pound family holiday business, before completing a management buyout...

.Burnham & Highbridge Weekly News - Deborah Meaden backs Into Somerset BBC Somerset - Deborah Meaden on business in Somerset Their marketing plan includes video case studies and a PR campaign in the national press. In September and October 2009, Into Somerset ran an outdoor advertising campaignInto Somerset blog (Wordpress) - Into Somerset launches outdoor advertising campaign in London and SE England on mainline and Tube stations in London, making use of QR code
QR code
A QR code is a type of matrix barcode first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white...

 technology on the posters.

In November 2009, Into Somerset launched a web video to promote the county through its websiteSomerset - where you and your business can grow - Into Somerset website and through YouTube.Somerset campaign video - Into Somerset YouTube channel It featured celebrities including actress Sarah Parish
Sarah Parish
Sarah Parish is an English actress.Parish is known for her work on such TV series as: Peak Practice, Hearts and Bones, Cutting It, Doctor Who, Mistresses, Merlin and the new ITV medical drama Monroe....

, conductor Charles Hazlewood
Charles Hazlewood
Charles Matthew Egerton Hazlewood is a British conductor and advocate for broadening access to orchestral music. Renowned for his widespread presence across the BBC, he conducts orchestras around the world, making his debut with the Royal Concertgebouw in Amsterdam and the Orchestra of the Age of...

, Glastonbury Festival
Glastonbury Festival
The Glastonbury Festival of Contemporary Performing Arts, commonly abbreviated to Glastonbury or even Glasto, is a performing arts festival that takes place near Pilton, Somerset, England, best known for its contemporary music, but also for dance, comedy, theatre, circus, cabaret and other arts.The...

 founder Michael Eavis
Michael Eavis
Athelstan Joseph Michael Eavis, CBE , is an English dairy farmer and the founder of the Glastonbury Festival, which takes place on his farm.-Personal life:...

, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 and Somerset cricketer Marcus Trescothick
Marcus Trescothick
Marcus Edward Trescothick MBE is an English cricketer. He plays first-class cricket for Somerset County Cricket Club, and represented England in 76 Test matches and 123 One Day Internationals. A left-handed opening batsman, he made his first-class debut for Somerset in 1993 and quickly established...

, Deborah Meaden
Deborah Meaden
Deborah Meaden is a British business woman who ran a multi-million pound family holiday business, before completing a management buyout...

, Gold Cup-winning racehorse Kauto Star
Kauto Star
Kauto Star is a French-bred National Hunt racehorse, who is currently trained by Paul Nicholls in Somerset, England....

 and his trainer Paul Nicholls
Paul Nicholls (horse racing)
Paul Nicholls is a British National Hunt horse trainer with stables at Ditcheat, Somerset. A relatively successful jump jockey, Nicholls has become the leading National Hunt trainer of his generation, finishing the 2007-2008 season with 155 winners and a record £4 million in prize money...

.

Key Industry Sectors

Into Somerset identifies five key industry sectors where inward investors can expect strong financial returns. The food and drink sector and the advanced engineering and aerospace sector are already established, and account for some 18,000 jobs. Creative industries and business services are both growing, while the emerging energy and environmental technologies sector is set to play a crucial role in Somerset.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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