Internet privacy involves the right or mandate of personal privacy

Privacy

Privacy is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively...

 concerning the storing, repurposing, providing to third-parties, and displaying of information pertaining to oneself via the Internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

. Privacy can entail both Personally Identifying Information (PII) or non-PII information such as a site visitor's behavior on a website. PII refers to any information that can be used to identify an individual.