International Advertising Association
Encyclopedia
The International Advertising Association is a marketing communications
organization founded in 1938. The IAA is an international organization
with a global network including 4,000 members and 56 Chapters, within 76 countries.
The focus of the IAA is to:
Marketing communications
Marketing Communications are messages and related media used to communicate with a market...
organization founded in 1938. The IAA is an international organization
International organization
An intergovernmental organization, sometimes rendered as an international governmental organization and both abbreviated as IGO, is an organization composed primarily of sovereign states , or of other intergovernmental organizations...
with a global network including 4,000 members and 56 Chapters, within 76 countries.
The focus of the IAA is to:
- Advocate freedom of commercial speechCommercial speechCommercial Speech is speech done on behalf of a company or individual for the intent of making a profit. It is economic in nature and usually has the intent of convincing the audience to partake in a particular action, often purchasing a specific product...
and defend a responsible communications industry against unwarranted advertising bans and restrictions. - Use their global network as a leading platform for sharing knowledge on industry issues, best practiceBest practiceA best practice is a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark...
s and insights in a rapidly changing business environment - Provide and develop education and professional initiatives that serve the industry, and contribute to bringing in and training talent.