Inter-Activa
Encyclopedia
Inter-Activa Ltd is a digital media production company registered in the UK. They are known for having created Machinima
Machinima
Machinima is the use of real-time 3D computer graphics rendering engines to create a cinematic production. Most often, video games are used to generate the computer animation...

 work (animation made with videogames) since 2000, virtual world content since 2004 http://solutionproviders.secondlife.com/provider/show/id/201 and having promoted the use of videogames in artistic and educational settings http://www.thechineseroom.co.uk/PinchbeckGras.pdf http://gaming.hexus.net/content/item.php?item=9403http://www.youtube.com/user/ricardgras. Currently Inter-Activa are working on VLOGGER http://www.imdb.com/title/tt1838731/ - a transmedia project that combines film & virtual worlds, which is being co-produced with Zentropa
Zentropa
Europa is a film directed by Lars von Trier. Released in 1991, it is von Trier's third theatrical feature film and is the final film in the Europa trilogy....

http://www.zentropaspain.com/english/novedades.html.

History

Inter-Activa Ltd UK was founded by Ricard Gras http://tedxkreuzberg.org/2010/12/speaker-ricard-gras/ while he was director at Arts & Technology Partnerships, a research agency part of Loughborough University
Loughborough University
Loughborough University is a research based campus university located in the market town of Loughborough, Leicestershire, in the East Midlands of England...

. They have developed projects alongside organisations such as the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

http://www.bbc.co.uk/cgi-perl/futuremediacommissioning/asl.pl?fl=I, Electronic Arts
Electronic Arts
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...

http://www.youtube.com/watch?v=hBpiKQBaTVY and SEGA
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...

 http://www.youtube.com/watch?v=BaVebwz37EYand.

In 2004 Inter-Activa created a project entitled Machinima Island
Machinima Island
Machinima Island was a experimental project created by Inter-Activa which mixed social networks, virtual worlds and Machinima. The project was conceptualised in 2004 and completed 2006...

where they invited audiences to collaborate in the development of a narrative that was then developed inside a virtual world using Machinima techniques. This work has been shown in several events and won the Best technical Achievement award at the 2007 Machinima Festival http://www.dmu.ac.uk/machinima/festival_info/index.php.

In 2009 they won the UK Technology Strategy Board award http://www.innovateuk.org/competitions.ashx. That year Inter-Activa also produced the Machinima content for Submarine's/Channel4 documentary into virtual worlds entitled "Another Perfect World" http://anotherperfectworld.submarine.nl/
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