Insider Pages
Encyclopedia
Insider Pages is an online "local search" service operated by IAC/InterActiveCorp
.
Before its acquisition by IAC the company was based in Redwood Shores, California
, and had over 600,000 reviews of local merchants around the country. Insider Pages was founded by Stuart MacFarlane in 2004. On March 27, 2006, the company announced an $8.5 million investment by Sequoia Capital
, Softbank Capital
, and Idealab
. The company addressed a demographic (by its description) of young and middle-aged families who own homes in urban and suburban areas.
After laying off two thirds of its staff in January 2007, they were acquired (for an undisclosed amount) by IAC, operators of Citysearch
, in March 2007. As part of IAC, Insider Pages has grown significantly and now has more than 1.5 million user generated reviews and receives over 5 million unique visitors each month. In November of 2007 Insider Pages launched the Insider Pages Fundraiser program to allow groups to write reviews to receive funding.
Recently, Insider Pages launched the beta version of www.MyAutismTeam.com to meet the under-served needs of parents in the autism community. More health related sites are expected to roll out of Insider Pages to meet the specific needs of a variety of communities.
IAC/InterActiveCorp
InterActiveCorp is an American internet company with over 50 brands across 40 countries headquartered in New York City...
.
Before its acquisition by IAC the company was based in Redwood Shores, California
Redwood Shores, California
Redwood Shores is an affluent waterfront neighborhood located in San Mateo County on the San Francisco Peninsula in California. It is located on the eastern edge of Belmont, but is actually part of incorporated Redwood City....
, and had over 600,000 reviews of local merchants around the country. Insider Pages was founded by Stuart MacFarlane in 2004. On March 27, 2006, the company announced an $8.5 million investment by Sequoia Capital
Sequoia Capital
Sequoia Capital is a Californian venture capital firm located on Sand Hill Road in Menlo Park, California. The Wall Street Journal has called Sequoia Capital "one of the highest-caliber venture firms", and noted that it is "one of Silicon Valley's most influential venture-capital firms"...
, Softbank Capital
Softbank Capital
SoftBank Capital is a venture capital group in the United States, focusing on technology and telecom early stage businesses. The firm is established and led by four partners: Ron Fisher, Eric Hippeau, Steve Murray, and Michael Perlis...
, and Idealab
Idealab
Idealab is a business incubator based in Pasadena, California.-History:Idealab was founded by Bill Gross in March 1996...
. The company addressed a demographic (by its description) of young and middle-aged families who own homes in urban and suburban areas.
After laying off two thirds of its staff in January 2007, they were acquired (for an undisclosed amount) by IAC, operators of Citysearch
Citysearch
Citysearch is an online city guide that provides information about businesses in the categories of dining, entertainment, retail, travel, and professional services in cities throughout the United States. Visitors to each of Citysearch's local city guides will find contact information, maps, driving...
, in March 2007. As part of IAC, Insider Pages has grown significantly and now has more than 1.5 million user generated reviews and receives over 5 million unique visitors each month. In November of 2007 Insider Pages launched the Insider Pages Fundraiser program to allow groups to write reviews to receive funding.
Recently, Insider Pages launched the beta version of www.MyAutismTeam.com to meet the under-served needs of parents in the autism community. More health related sites are expected to roll out of Insider Pages to meet the specific needs of a variety of communities.