Insatiable (Nadine song)
Encyclopedia
"Insatiable" is the debut solo single by Irish recording artist Nadine Coyle
Nadine Coyle
Nadine Coyle is an Irish singer, songwriter, actress, and model who rose to fame in the early 2000s as a member of the band Six before becoming a member of successful girl-group Girls Aloud. The group amassed a joint fortune of £25 million by May 2009...

. Co-written with Guy Chambers
Guy Chambers
Guy Chambers is an English songwriter and record producer, perhaps best known for his long partnership with Robbie Williams.- Biography :...

 and produced by Ricci Riccardi, the song was released as the lead single
Lead single
A lead single is usually the first single released by a musician or a band before the release of its home album.During the era of the grammophone record, all music arrived in the marketplace as what is now termed a single, one potential hit song backed by an additional song of generally less...

 from Coyle's debut solo album of the same name (2010). The accompanying music video for "Insatiable" was directed by Wayne Isham
Wayne Isham
Wayne Isham is an American music video director who has directed music videos of many popular artists; such as Bon Jovi, Michael Jackson, Janet Jackson, Roxette, Mötley Crüe, Britney Spears, Kelly Clarkson, Whitesnake, David Cook, Simple Plan, Avenged Sevenfold, Pantera, *NSYNC, Backstreet Boys,...

 and features Coyle performing with a live band against various backdrops. It charted in Ireland, Scotland, the UK and charted on the European singles chart.

Background

"Insatiable" was Coyle's first solo single after seven years as a member of BRIT Award-winning girl group Girls Aloud
Girls Aloud
Girls Aloud are a British and Irish pop girl group based in London. They were created through the ITV1 talent show Popstars The Rivals in 2002. The group consists of Cheryl Cole , Nadine Coyle, Sarah Harding, Nicola Roberts and Kimberley Walsh. They are signed to Fascination Records, a Polydor...

. During the group's hiatus, Coyle announced plans to release a solo album. Nadine worked with a number of famous songwriters and producers, including Guy Chambers
Guy Chambers
Guy Chambers is an English songwriter and record producer, perhaps best known for his long partnership with Robbie Williams.- Biography :...

. BBC said the song "showcases a harder, guitar-led sound for the pop singer." Nadine revealed the song was intended to sound "sexy."

Promotion

The song received its official world premiere on In:Demand
In:Demand
In:Demand with Alex James is a radio show which broadcasts across most of the Bauer Radio owned Place Portfolio and The Hits Radio, each weeknight 1900–2200, networked from Key 103 in Manchester.- Presenters :...

 on 10 September. Coyle visited The Scott Mills Show
The Scott Mills Show
The Scott Mills Show is a Sony Radio Academy Award-winning drive time radio show, broadcast every week-day on BBC Radio 1 from 4:00 pm until 7:00 pm, with a short break at 5:45 pm for Newsbeat. The show began in its present form on 7 June 2004, and highlights of the show first became available...

on 15 September, giving the song its BBC Radio 1
BBC Radio 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...

 premiere. However, Coyle failed to make the Radio 1 playlist, resulting in a lack of airplay
Airplay
* Airplay is the amount of time a song is played on the radio.It may also refer to:* AirPlay, an audio & video streaming technology from Apple Inc.* Airplay , Foster & Graydon music project from 1980* Citroën C1, Citroën C1 Airplay...

. Coyle appeared on Paul O'Grady Live
Paul O'Grady Live
Paul O'Grady Live was a British comedy chat show hosted by Paul O'Grady, that began airing on 10 September 2010 on ITV1 and ITV1 HD/STV HD/UTV HD in the United Kingdom. The show is a Friday night chat show that features a mixture of celebrity guests, airing at 21:00. The show culminates with...

. She performed at London's G-A-Y
G-A-Y
G-A-Y is a gay nightclub in London. It operated from the London Astoria music venue for 15 years until July 2008. The Boston Globe described it as "London's largest gay-themed club night", NME reported that it "attracts 6,000 clubbers each week", and The Independent described it as "the one London...

 on Saturday, 30 October. Coyle had declined to perform on the X-Factor
The X Factor (TV series)
The X Factor is a television talent show franchise originating in the United Kingdom, where it was devised as a replacement for Pop Idol. It is a singing competition, now held in various countries, which pits contestants against each other. These contestants are aspiring pop singers drawn from...

 to promote the single as she claimed it would compromise her vocals and that she "is only interested in performing live" as the single "is such a big song".

Critical reception

The song has received acclaim from contemporary music critics. Popjustice
Popjustice
Popjustice is a music website founded in 2000 and is the work of UK freelance music journalist Peter Robinson, who has worked for NME, The Guardian, Attitude and many others....

 said it "thunders across the horizon like a furious pop battlehorse. We like this a lot." Heat
Heat (magazine)
Heat is a British entertainment magazine published by German company Bauer Media Group. it is one of the biggest selling magazines in the UK, with a regular circulation over half a million. Its mix of celebrity news, gossip and fashion is primarily aimed at women, although not as directly as in...

magazine described it as "very good indeed. And massive. And dramatic. And sing-songy. We love it quite a lot, actually." Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

 also praised the song, describing it as "a bombastic synthy pop morsel with more swagger than the hardest lad in the upper sixth." It has been called "ballsy and Eighties-influenced", receiving comparisons to The Bangles
The Bangles
The Bangles are an American all-female band that originated in the early 1980s, scoring several hit singles during the decade.-Formation and early years :...

. Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

 called the single "a bombastic pop chugger – synthy enough for 2010 but not quite modern-sounding."

In the mid-week charts (released on 3 November 2010) "Insatiable" reached number 35 on the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

, selling 117 physical copies and 2,439 downloads. The statistics were reported widely in the press, with reports attributing low physical sales to the fact that the CD single was only available in Tesco
Tesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...

. On The Official Chart Update on BBC it entered the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

 at number 26, dropping out of the top 40 after one week. At the end of its first week, "Insatiable" had sold 11,392 copies – about 500 on CD while the rest were downloads. Coyle dismissed the poor sales of her debut single, saying she was focusing on "the bigger picture", claiming the single is "really, really good" and had been "really embraced". She said that she wanted to "watch costs and stuff in marketing and manufacturing", claiming that "singles aren't really making money any more so it's kind of better to concentrate your efforts on being able to have a big show and get stuff together and spend things wisely and have things that can last and withstand and be around."

The song was voted 4th Best Single at the 2011 Virgin Media Music Awards.

Background

The music video was directed by Wayne Isham
Wayne Isham
Wayne Isham is an American music video director who has directed music videos of many popular artists; such as Bon Jovi, Michael Jackson, Janet Jackson, Roxette, Mötley Crüe, Britney Spears, Kelly Clarkson, Whitesnake, David Cook, Simple Plan, Avenged Sevenfold, Pantera, *NSYNC, Backstreet Boys,...

. Wayne Isham said of Nadine, “I loved Nadine’s voice and songs from first listen as well as her focus on authentic performance and a vision as to how she wanted me to work with her. I’m inspired to take this to an even higher level. This girl rocks." Nadine said, "I viewed presentation reels by tons of talented directors, but Wayne's feel for capturing live performance as well as lighting and camera work spoke to me straight away." The video was filmed in Los Angeles starting on 11 September. It was deemed "too sexy" for television and had to be re-edited. Pictures appeared in tabloids on 25 September. It premiered on 3 October.

Synthesis

The video features Coyle performing in front of black and white backgrounds in a number of outfits. There are also scenes with rain falling behind her. She is accompanied by a live band. Nadine received media attention for her "sexy" looks. Ryan Love of Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

 said that he was excited for the video, but was ultimately disappointed.

The video has had over 1 million views on Nadine's official YouTube channel.

Track listing

  • UK digital single
  1. "Insatiable" (Coyle, Guy Chambers
    Guy Chambers
    Guy Chambers is an English songwriter and record producer, perhaps best known for his long partnership with Robbie Williams.- Biography :...

    )
  2. "Insatiable" (PjOE & Timka Re-Mix Edit)
  3. "Insatiable" (PjOE & Timka Re-Mix Extended)
  4. "Enough Is Never Enough" (Demo Version)

  • CD single (Only available in Tesco
    Tesco
    Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...

    )
  1. "Insatiable" (Coyle, Guy Chambers
    Guy Chambers
    Guy Chambers is an English songwriter and record producer, perhaps best known for his long partnership with Robbie Williams.- Biography :...

    )
  2. "Insatiable" (PjOE & Timka Re-Mix Edit)
  3. "Insatiable" (PjOE & Timka Re-Mix Extended)

Chart performance

>
Chart (2010) Peak
position
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|UK Independent Chart
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External links

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