Innertube
Encyclopedia
"Innertube" redirects here. For the part of an inflatable tire (US) / tyre (UK), see tire
Tire
A tire or tyre is a ring-shaped covering that fits around a wheel rim to protect it and enable better vehicle performance by providing a flexible cushion that absorbs shock while keeping the wheel in close contact with the ground...

.

CBS Innertube is a broadband video channel launched by CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 in May 2006. The channel offers original web-only shows, as well as rebroadcasts of CBS's regular shows. This service is currently only available in the United States. In 2008, CBS began adding classic television series such as Hawaii Five-O
Hawaii Five-O
Hawaii Five-O is an American police procedural drama series produced by CBS Productions and Leonard Freeman. Set in Hawaii, the show originally aired for twelve seasons from 1968 to 1980, and continues in reruns. The show featured a fictional state police unit run by Detective Steve McGarrett,...

, The Ed Sullivan Show
The Ed Sullivan Show
The Ed Sullivan Show is an American TV variety show that originally ran on CBS from Sunday June 20, 1948 to Sunday June 6, 1971, and was hosted by New York entertainment columnist Ed Sullivan....

, and The Twilight Zone
The Twilight Zone (1959 TV series)
The Twilight Zone is an American anthology television series created by Rod Serling, which ran for five seasons on CBS from 1959 to 1964. The series consisted of unrelated episodes depicting paranormal, futuristic, dystopian, or simply disturbing events; each show typically featured a surprising...

 to its selection (also including shows such as Melrose Place, MacGyver
MacGyver
MacGyver is an American action-adventure television series created by Lee David Zlotoff. Henry Winkler and John Rich were the executive producers. The show ran for seven seasons on ABC in the United States and various other networks abroad from 1985 to 1992. The series was filmed in Los Angeles...

 and Star Trek: The Original Series
Star Trek: The Original Series
Star Trek is an American science fiction television series created by Gene Roddenberry, produced by Desilu Productions . Star Trek was telecast on NBC from September 8, 1966, through June 3, 1969...

, which never aired on CBS but are owned by CBS Television Distribution
CBS Television Distribution
CBS Television Distribution is a global television distribution company, formed from the merger of CBS Corporation's two domestic television distribution arms CBS Paramount Domestic Television and King World Productions, including its home entertainment arm CBS Home Entertainment...

).

Advertising

Advertising on Innertube was different and independent from CBS. Sponsors who had network coverage had to purchase Innertube advertising separately. These spots were sold in 15 and 30 second increment, similar to the network version. Although the goal of Innertube was to attract newer, more technologically advanced viewers, CBS had also hoped to gain some overlap from network viewers wishing to watch rebroadcasts of network shows. Finally, CBS planned to include special one-on-one interviews with celebrities.

Fate of Innertube

Nearly a year after its launch, Innertube was not attracting the numbers that had been hoped for. Network executives realized that not many viewers were going to the site and decided to rebrand “Innertube” as “CBS.com,” a more recognizable site for its viewers.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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