India Trade Promotion Organization
Encyclopedia
India Trade Promotion Organisation (ITPO) is the nodal agency of the Government of India
Government of India
The Government of India, officially known as the Union Government, and also known as the Central Government, was established by the Constitution of India, and is the governing authority of the union of 28 states and seven union territories, collectively called the Republic of India...

 for promoting the country's external trade. ITPO is miniratna PSE of Govt. of India. ITPO, during its existence of nearly three decades, in the form of Trade Fair Authority of India and Trade Development Authority, has played a proactive role in catalysing trade, investment and technology transfer processes. Its promotional tools include organizing of fairs and exhibitions in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

and abroad, Buyer-Seller Meets, Contact Promotion Programmes, Product Promotion Programmes, Promotion through Overseas Department Stores, Market Surveys and Information Dissemination.

ITPO, the premier trade promotion agency of the Ministry of Commerce & Industry, Govt. of India is committed to showcase excellence achieved by the country in diverse fields especially trade and commerce.

ITPO provides a wide spectrum of services to trade and industry and acts as a catalyst for growth of India's trade. ITPO approves holding of international trade fairs in India and regulates holding of various expositions in India primarily to avoid any duplication of efforts while ensuring proper timing. It manages India's world class exhibition complex which is constantly upgraded to keep it in a high standard of readiness. Spread over 149 acres of prime land in the heart of India's capital, New Delhi, Pragati Maidan offers about 61,290 sq. metres of covered exhibition space in 16 halls, besides 10,000 sq. metres of open display area. The state-of-the-art exhibition halls have enhanced the appeal of Pragati Maidan as the ideal center for an increasing number of fair organisers and business visitors from different parts of the world.

ITPO has an extensive infrastructure as well as marketing and information facilities that are availed by both exporters and importers. ITPO's overseas offices assist buyers seeking information relating to sourcing products from India. ITPO's overseas offices at New York, Frankfurt, Tokyo" Moscow and São Paulo are pursuing opportunities for enhancement of India's trade and investment. Similarly, ITPO's regional offices at Bangalore, Chennai, Kolkata and Mumbai, through their respective profile of activities, ensure a concerted and well coordinated trade promotion drive throughout the country.

With the commissioning of the state-of-the-art Chennai Trade Centre (CTC) in January 2001 and the Trade Centre Bangalore in September 2004, ITPO has successfully completed the first phase of the setting-up of modern exhibition facilities outside Delhi. The Chennai Trade Centre which addresses a long-felt need for a permanent and modern exhibition venue in Tamil Nadu, has already emerged as a hub of trade-related activities in the region. During the year 2006-07, CTC hosted 49 trade fairs and 85 conventions­related programmes.
Likewise, the formal commissioning of the Trade Centre Bangalore (TCB), at Whitefield on September 20,2004 as a joint initiative of TPO and the Karnataka State Industrial Area Development Board, is the harbinger of an added impetus to trade promotion through fairs, exhibitions and associated activities of the State and Southern region. During 2006-07,TCB hosted 21 trade-related events.

On the advice of Department of Commerce, ITPO has been coordinating the construction of an exhibition-cum-trade complex 'North East Trade Centre' at Sarusajai, Guwahati under 'Assistance to Sates for Developing Export Infrastructure and Allied Activities(ASIDE)' Scheme, for facilitating trade in North-Eastern States. Spread over an area of 10 acres on the NH-37; the constructed exhibition complex under Phase-I of development, consists of three fully air-conditioned halls of 800 sq.metres.each,entrance lobby and plaza, mini convention-cum-conference room in a total plinth area of 8,700 sq. metres.

ITPO is also providing assistance to State Governments in setting up Regional Trade Promotion Centres (RTPC) in various State's Capital and major cities. Initiatives have been taken by ITPO for establishing Trade Fair Complexes and Convention Centres at Kolkata (West Bengal), Bhopal (Madhya Pradesh) and Sri nagar (Jammu & Kashmir), in close association by the State Governments and Industrial Development Corporations/Boards of these States.

The ITPO emblem has been derived from an inscription on a gold coin belonging to the era of the ancient ruler, Samundragupta( circa 330-380 A.D.) symbolising the zenith achieved in external trade.The vertical and horizontal strokes in the symbol represent life and prosperity.
The Main Activities & Services of ITPO are:
• Managing the extensive trade fair complex, Pragati Maidan in the heart of Delhi

• Organising various trade fairs and exhibitions at its exhibition complex in Pragati Maidan and other centers in India.

• Facilitating the use of Pragati Maidan for holding of trade fairs and exhibitions by other fair organisers both from India and abroad.

• Timely and efficient services to overseas buyers in vendor identification, drawing itineraries, fixing appointments and even accompanying them where required.

• Establishing durable contacts between Indian suppliers and overseas buyers.

• Assisting Indian companies in product development and adaptation to meet buyers' requirements.

• Organising Buyer-Seller Meets and other exclusive India shows with a view to bringing buyers and sellers together.

• Organising India Promotions with Department Stores and Mail Order Houses abroad.

• Participating in overseas trade fairs and exhibitions.

• Arranging product displays for visiting overseas buyers.

• Organising seminars/conferences/workshops on trade-related subjects.

• Encouraging small and medium scale units in export promotion efforts.

• Conducting in-house and need-based research on trade and export promotion.

• Enlisting the involvement and support of the State Governments in India for promotion of India's foreign trade.

• Trade information services through electronic accessibility at Business Information Centre.
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