Incredible Edibles
Encyclopedia
Incredible Edibles was a toy
Toy
A toy is any object that can be used for play. Toys are associated commonly with children and pets. Playing with toys is often thought to be an enjoyable means of training the young for life in human society. Different materials are used to make toys enjoyable and cuddly to both young and old...

 sold by Mattel
Mattel
Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...

 in the 1960s. It was a series of circular metal molds into which Gooble De-Goop, a candy-like gel, was squeezed. The form was then placed in a small oven and baked into a rubbery soft candy in the shape of worms and insects.

A later set (Kooky Kakes) was made to bake small cakes and decorate them with arms, legs, and faces. Gooble De-Goop and cake mixes could be purchased on blister cards as well as a few additional mold sets.
The "Incredible Edibles" formula was created by chemist Don Lusk.

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