In-text advertising is a form of contextual advertising
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers...
where specific keywords within the text of a web-page are matched with advertising and/or related information units.
DescriptionAlthough contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context (e.g., Google AdSense
Google AdSense which is a program run by Google Inc. allows publishers in the Google Network of content sites to automatically serve text, image, video, and rich media adverts that are targeted to site content and audience. These adverts are administered, sorted, and maintained by Google, and they...
), in-text advertising places hyperlinks directly into the text of the webpage.