Ikon Marketing Consultants
Encyclopedia
Established in 2001 by Azaz Motiwala, IKON Marketing Consultants is a Management Consulting
firm in India
, helps Indian and International companies to solve their marketing problems and achieve business objective with his core expertise in to Marketing Strategy
, Market Research
, International Marketing
, Branding
and Performance Management
.
Management consulting
Management consulting indicates both the industry and practice of helping organizations improve their performance primarily through the analysis of existing organizational problems and development of plans for improvement....
firm in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, helps Indian and International companies to solve their marketing problems and achieve business objective with his core expertise in to Marketing Strategy
Marketing strategy
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.-Developing a marketing strategy:...
, Market Research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
, International Marketing
International marketing
International marketing or global marketing refers to marketing carried out by companies overseas or across national borderlines. This strategy uses an extension of the techniques used in the home country of a firm...
, Branding
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
and Performance Management
Performance management
Performance management includes activities that ensure that goals are consistently being met in an effective and efficient manner. Performance management can focus on the performance of an organization, a department, employee, or even the processes to build a product or service, as well as many...
.