idiomag is an early product created by idio

Idio

idio Ltd. is an enterprise software company that produces and implements products for brands and publishers, using its cloud-hosted platform, which incorporates modules for large-scale content aggregation and structuring, content analytics , multi-channel marketing automation, and customer insight...

, a UK-based technology company founded in 2006 by two Warwick Business School

Warwick Business School

Warwick Business School, also known as WBS, was established in 1967 as the School of Industrial and Business Studies.It offers undergraduate, postgraduate and PhD degree programmes,as well as non-degree executive education for individuals and companies....

 graduates, Andrew Davies and Ed Barrow. The idio platform allows publishers and brands to personalise their content and distribute it across multiple platforms, which is intended to improve audience engagement and revenue.

Using this platform, a consumer site is run at idiomag.com, which delivers digital music content to its users, in the form of a daily personalised music magazine. This magazine is viewed through the user’s browser, using the Adobe Flash Player

Adobe Flash Player

The Adobe Flash Player is software for viewing multimedia, Rich Internet Applications and streaming video and audio, on a computer web browser or on supported mobile devices. Flash Player runs SWF files that can be created by the Adobe Flash authoring tool, by Adobe Flex or by a number of other...

, and can contain the full spectrum of text, images, and video chosen for each reader based on their tastes. The user can then find concert dates, download music, and buy tickets.

The site also provides a widget

Web widget

In computing a web widget is a software widget for the web. It's a small application that can be installed and executed within a web page by an end user. They are derived from the idea of code reuse. Other terms used to describe web widgets include: portlet, gadget, badge, module, webjit, capsule,...

, allowing the user’s magazine to be delivered on popular social networks such as Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

, MySpace

MySpace

Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

, and Bebo

Bebo

Bebo is a social networking website launched in July 2005. It is currently owned and operated by Criterion Capital Partners after taking over from AOL in June 2010....

, or on individual blog

Blog

A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...

s.
The site aggregates content from a range of sources, both from the mainstream music press and the blogosphere

Blogosphere

The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community or as a social network in which everyday authors can publish their opinions...

, like a “glossy RSS feed”. Content is selected based on the user’s listening history, either manually entered or drawn from music sites such as Last.fm

Last.fm

Last.fm is a music website, founded in the United Kingdom in 2002. It has claimed 30 million active users in March 2009. On 30 May 2007, CBS Interactive acquired Last.fm for UK£140m ....

, Pandora

Pandora (music service)

Pandora Radio is an automated music recommendation service and custodian of the Music Genome Project available only in the United States. The service plays musical selections similar to song suggestions entered by a user...

, and iLike

ILike

iLike is an online service that allows users to download and share music. The website makes use of a sidebar that is used with Apple's iTunes or Microsoft's Windows Media Player. The program and sidebar are not required in order to use the site but allow for ease in discovering new artists....

.

In 2009, the site released their API, making idiomag's content-delivery model available to web application

Web application

A web application is an application that is accessed over a network such as the Internet or an intranet. The term may also mean a computer software application that is coded in a browser-supported language and reliant on a common web browser to render the application executable.Web applications are...

programmers.