Icing (drinking game)
Encyclopedia
Icing is a drinking game
in which certain individuals or groups of individuals are required to drink a bottle of Smirnoff Ice or any type of Smirnoff Malt Beverage. The game has been featured on CNN Money/Fortune
and TNA Impact!
, Tosh.0
, and ridiculed by Cracked.
Participants are encouraged to come up with elaborate ways to present the Smirnoff Ice to their targets by hiding bottles in inconspicuous locations, or in situations where drinking it would be dangerous or embarrassing (e.g. before they drive somewhere, attend a meeting, etc.). Failure to drink, no matter the circumstance, results in the humiliation of the victim, and players are encouraged to mistreat those who refuse to play.
The second player can perform an ice block (If agreed to be an acceptable rule by all players) by grabbing a Smirnoff Ice within arms reach (e.g. on his person). You are allowed one step to retrieve an ice block. An ice block can be in the form of any size Smirnoff Ice, thus upping the stakes for the challenger. Once the player presents this ice block to the original player, the original player must drink both ices. If an ice block is not performed, the player who was iced must get on one knee and chug the entire bottle. Drinking two ice's at once is difficult and unrealistic over the course of a night, which is why players often opt not to use this rule.
You cannot ice block an ice block, as this would lead to back and forth infinite ice blocks. This also runs the risk of becoming a game of "who has more Ice", as opposed to a game of cunning and creativity. Refusal to consume an Ice results in excommunication, meaning that that player can no longer ice anyone or get iced. Furthermore, you cannot pour it into any other drinking container to mimic another liquid. This is punishable by drinking that said ice. Also, ice blocks must be done in person.
Within the game, players insist that there is no exception to the rule. If you refuse to consume the Smirnoff Ice on the spot you are banned for life or shunned unless the territory allows you back in the game (usually a form of initiation/hazing will be involved).
In some parts of the country, the icing rules have been modified to include other malt beverages including other Smirnoff malt beverages, Bacardi Silver and Mike's Hard. This keeps the game interesting at stadiums and other venues that may not sell Smirnoff Ice.
Icing girls is allowed.
, rapper Coolio
, actor Dustin Diamond
, and professional gamer Fatal1ty. The goal of an online marketing campaign is to make Ashton Kutcher
an Icing victim.
There has been some doubt over whether this is an organic phenomenon or if it is merely a marketing stunt by Smirnoff. While Smirnoff has denied any involvement in the game, skeptics still exist. According to some, Smirnoff may be in a position where they would want to deny responsibility. Advertising executive Dick Martin has opined "Beyond the implicit slur on the beverage’s taste, I doubt any alcoholic beverage company would want to be associated with a drinking game that stretches the boundaries of good taste and common sense like this one does". The viral spread of the game has seen a boost in sales for the company. Smirnoff insists that the game is "consumer-generated" and has reminded the public to drink responsibly.
Drinking game
Drinking games are games which involve the consumption of alcoholic beverages. These games vary widely in scope and complexity, although the purpose of most is to become intoxicated as quickly as possible...
in which certain individuals or groups of individuals are required to drink a bottle of Smirnoff Ice or any type of Smirnoff Malt Beverage. The game has been featured on CNN Money/Fortune
Fortune (magazine)
Fortune is a global business magazine published by Time Inc. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest...
and TNA Impact!
TNA iMPACT!
Impact Wrestling is a professional wrestling television program for Total Nonstop Action Wrestling that currently airs in the United States and Canada on Spike...
, Tosh.0
Tosh.0
Tosh.0 is an American television series hosted by comedian Daniel Tosh, who provides sarcastic commentary on online video clips, society, celebrities, and other parts of popular culture.-History:...
, and ridiculed by Cracked.
Participants are encouraged to come up with elaborate ways to present the Smirnoff Ice to their targets by hiding bottles in inconspicuous locations, or in situations where drinking it would be dangerous or embarrassing (e.g. before they drive somewhere, attend a meeting, etc.). Failure to drink, no matter the circumstance, results in the humiliation of the victim, and players are encouraged to mistreat those who refuse to play.
Game play
To participate in icing, one player must ice another by hiding a Smirnoff Ice so that another player will unintentionally touch it. If the second player then touches the Smirnoff Ice, they must immediately chug it. You cannot Ice someone with more than one Ice at at time. (i.e. You cannot give two Ice's at one given time to the same person.)The second player can perform an ice block (If agreed to be an acceptable rule by all players) by grabbing a Smirnoff Ice within arms reach (e.g. on his person). You are allowed one step to retrieve an ice block. An ice block can be in the form of any size Smirnoff Ice, thus upping the stakes for the challenger. Once the player presents this ice block to the original player, the original player must drink both ices. If an ice block is not performed, the player who was iced must get on one knee and chug the entire bottle. Drinking two ice's at once is difficult and unrealistic over the course of a night, which is why players often opt not to use this rule.
You cannot ice block an ice block, as this would lead to back and forth infinite ice blocks. This also runs the risk of becoming a game of "who has more Ice", as opposed to a game of cunning and creativity. Refusal to consume an Ice results in excommunication, meaning that that player can no longer ice anyone or get iced. Furthermore, you cannot pour it into any other drinking container to mimic another liquid. This is punishable by drinking that said ice. Also, ice blocks must be done in person.
Within the game, players insist that there is no exception to the rule. If you refuse to consume the Smirnoff Ice on the spot you are banned for life or shunned unless the territory allows you back in the game (usually a form of initiation/hazing will be involved).
In some parts of the country, the icing rules have been modified to include other malt beverages including other Smirnoff malt beverages, Bacardi Silver and Mike's Hard. This keeps the game interesting at stadiums and other venues that may not sell Smirnoff Ice.
Icing girls is allowed.
Popularity
Icing, which has been described by The New York Times as "the nation's biggest viral drinking game", grew in popularity shortly after the appearance of the website BrosIcingBros.com in May 2010. The game has featured some notable victims, including wrestler Ric FlairRic Flair
Richard Morgan Fliehr is an American professional wrestler, better known by his ring name Ric Flair. Also known as "The Nature Boy", Flair is one of the most well-known professional wrestlers in the world....
, rapper Coolio
Coolio
Artis Leon Ivey Jr. , better known by the stage name Coolio, is an American musician, rapper, actor and record producer.-Late 80s:He recorded two singles in the late 80s, titled "Watcha Gonna Do" and "You're Gonna Miss Me"...
, actor Dustin Diamond
Dustin Diamond
Dustin Neil Diamond is an American actor, musician, director, and stand-up comedian best known for his role as Samuel "Screech" Powers in the television shows Saved by the Bell, Good Morning, Miss Bliss, Saved by the Bell: The College Years and Saved by the Bell: The New Class.-Career:Diamond's...
, and professional gamer Fatal1ty. The goal of an online marketing campaign is to make Ashton Kutcher
Ashton Kutcher
Christopher Ashton Kutcher , best known as Ashton Kutcher, is an American actor, producer, former fashion model and comedian, best known for his portrayal of Michael Kelso in the Fox sitcom That '70s Show...
an Icing victim.
There has been some doubt over whether this is an organic phenomenon or if it is merely a marketing stunt by Smirnoff. While Smirnoff has denied any involvement in the game, skeptics still exist. According to some, Smirnoff may be in a position where they would want to deny responsibility. Advertising executive Dick Martin has opined "Beyond the implicit slur on the beverage’s taste, I doubt any alcoholic beverage company would want to be associated with a drinking game that stretches the boundaries of good taste and common sense like this one does". The viral spread of the game has seen a boost in sales for the company. Smirnoff insists that the game is "consumer-generated" and has reminded the public to drink responsibly.