Iams
Encyclopedia
Iams is a brand name for dog food and cat food manufactured by Procter & Gamble
(P&G). The company sells pet food for cats and dogs formulated for puppy/kitten, adult and mature. Its products are developed by nutritionists and veterinarians and can be found in three main formulas: ProActive Health, Healthy Naturals and Premium Protection. Veterinary formulas for pets with special dietary requirements are also available.
. Prior to founding Iams and Eukanuba, he worked for a number of companies including his father’s feed business in Dayton, Ohio
.
In 1973 during the Arab oil embargo, the costs for meat and bone meal tripled, but sale prices were frozen by a nationwide wage and price control issued by then-President Richard Nixon
. Iams did not change the product formula during the price freeze mandate and the company nearly went broke. Clay Mathile, who joined Iams in 1970, purchased half of the company in 1975. By 1982, he became the sole owner and president. After expanding the company from $100,000 turnover in 1970 to $900 million in 1999, Mathile sold it to P&G in September 1999. In July 2006, P&G reorganized the Pet Health & Nutrition division into P&G Pet Care (consisting of the Iams and Eukanuba brands).
and Iams established Iams Home 4 the Holidays (IH4TH), a holiday pet adoption drive. The drive started with 14 animal rescue organizations in San Diego and has expanded its network to more than 3,500 in 21 different countries. Since it began in 1999, the adoption program has helped place more than 4.6 million pets into homes.
In 2008 and 2009, actresses and pet adoption advocates Felicity Huffman and Hilary Swank served as the celebrity ambassadors for the IH4TH program, respectively. In 2010, five million meals were donated to network animal shelters through the IH4TH Bags 4 Bowls program.
In 2002, a film by animal rights organizations PETA
slated Iams for the way the company conducted animal research at external laboratories. Iams ended its relationship with the Sinclair Research Center in 2003, stating that the filmed activity was contrary to the company's strict, long-standing animal studies policies. Since 2006, studies are conducted in pet owners' homes, P&G Pet Care's Pet Health & Nutrition Center and locations where dogs and cats are already living such as assistance dog organizations. This center and studies are subjected to unannounced examinations by the ASPCA.
However, as of 2011, some organisations (PETA
among others) claim that Iams is still testing in cruel or inhumane ways.
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
(P&G). The company sells pet food for cats and dogs formulated for puppy/kitten, adult and mature. Its products are developed by nutritionists and veterinarians and can be found in three main formulas: ProActive Health, Healthy Naturals and Premium Protection. Veterinary formulas for pets with special dietary requirements are also available.
History
During the 1940s, because pet food was not available in stores, animals were predominantly fed homemade food, usually table scraps. Paul Iams, an animal nutritionist who graduated from Ohio State University in 1938, founded The Iams Company in 1946 in a small feed mill near Dayton. In 1950, he developed the world’s first animal-based protein, dry dog food and called it Iams 999. In 1969, Paul Iams formulated a new dog food and named it EukanubaEukanuba
Eukanuba is a brand name of dog and cat foods, owned and manufactured by Procter & Gamble . The company produces seven formulas for dogs based on age, breed and performance area. All formulas include the Eukanuba Vital Health System™ which consists of clinically proven ingredients in six areas that...
. Prior to founding Iams and Eukanuba, he worked for a number of companies including his father’s feed business in Dayton, Ohio
Dayton, Ohio
Dayton is the 6th largest city in the U.S. state of Ohio and the county seat of Montgomery County, the fifth most populous county in the state. The population was 141,527 at the 2010 census. The Dayton Metropolitan Statistical Area had a population of 841,502 in the 2010 census...
.
In 1973 during the Arab oil embargo, the costs for meat and bone meal tripled, but sale prices were frozen by a nationwide wage and price control issued by then-President Richard Nixon
Richard Nixon
Richard Milhous Nixon was the 37th President of the United States, serving from 1969 to 1974. The only president to resign the office, Nixon had previously served as a US representative and senator from California and as the 36th Vice President of the United States from 1953 to 1961 under...
. Iams did not change the product formula during the price freeze mandate and the company nearly went broke. Clay Mathile, who joined Iams in 1970, purchased half of the company in 1975. By 1982, he became the sole owner and president. After expanding the company from $100,000 turnover in 1970 to $900 million in 1999, Mathile sold it to P&G in September 1999. In July 2006, P&G reorganized the Pet Health & Nutrition division into P&G Pet Care (consisting of the Iams and Eukanuba brands).
Iams Home 4 the Holidays
In 1999, Helen Woodward Animal CenterHelen Woodward Animal Center
Helen Woodward Animal Center is located on 12 acres in Rancho Santa Fe, California. The Center was established in 1972 as the San Dieguito Animal Care and Education Center with its primary focus on pet adoption and on-site humane education. It was renamed in honor of its founder, Helen Woodward,...
and Iams established Iams Home 4 the Holidays (IH4TH), a holiday pet adoption drive. The drive started with 14 animal rescue organizations in San Diego and has expanded its network to more than 3,500 in 21 different countries. Since it began in 1999, the adoption program has helped place more than 4.6 million pets into homes.
In 2008 and 2009, actresses and pet adoption advocates Felicity Huffman and Hilary Swank served as the celebrity ambassadors for the IH4TH program, respectively. In 2010, five million meals were donated to network animal shelters through the IH4TH Bags 4 Bowls program.
Animal Welfare
Through the Friends for Life Fund of The Greater Cincinnati Foundation (GCF), Iams raises money for pets affected in natural disasters across the world.In 2002, a film by animal rights organizations PETA
People for the Ethical Treatment of Animals
People for the Ethical Treatment of Animals is an American animal rights organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president. A non-profit corporation with 300 employees and two million members and supporters, it claims to be the largest animal rights...
slated Iams for the way the company conducted animal research at external laboratories. Iams ended its relationship with the Sinclair Research Center in 2003, stating that the filmed activity was contrary to the company's strict, long-standing animal studies policies. Since 2006, studies are conducted in pet owners' homes, P&G Pet Care's Pet Health & Nutrition Center and locations where dogs and cats are already living such as assistance dog organizations. This center and studies are subjected to unannounced examinations by the ASPCA.
However, as of 2011, some organisations (PETA
People for the Ethical Treatment of Animals
People for the Ethical Treatment of Animals is an American animal rights organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president. A non-profit corporation with 300 employees and two million members and supporters, it claims to be the largest animal rights...
among others) claim that Iams is still testing in cruel or inhumane ways.