I Love Mama
Encyclopedia
I Love Mama «stylized as "I LOVE mama"» is a gyaru
fashion and lifestyle magazine
published monthly in Japan
by Inforest Publishing.
Originally named "Mama Nuts × Ageha", I Love Mama was established as a special edition of two gyaru magazines, the hostess-targeted Koakuma Ageha magazine and dark-skin obsessed Happie Nuts
magazine.
I Love Mama is considered a unique magazine, as it is a magazine especially for "gyaru-mama" females [gyaru females who have children], consisting of the likes of housekeeping
tips, parenting
tips, and fashion
tips.
Described as a "mega-hit" magazine, it has been the highest-selling gyaru-mama magazine ever since its launch in 2008.
, after these two magazines' special editorials for "gyaru-mama" audiences gained considerable popularity. Mama Nuts × Ageha was the first-ever magazine devoted solely to the gyaru-mama scene, and it became a smash-hit, with 150,000 copies sold during its first three days and an additional 30,000 copies sold. Mama Nuts × Ageha changed its name to "I Love Mama", becoming monthly in April 2009. Circulation reached 200,000 by October 2009.
Gyaru
is a Japanese transliteration of the English word gal, that of girl being . The name originated from a 1970s brand of jeans called "gals", with the advertising slogan: "I can't live without men", and was applied to fashion- and peer-conscious girls in their teens and early twenties. Its usage...
fashion and lifestyle magazine
Lifestyle magazine
Lifestyle magazine is an umbrella term for popular magazines concerned with lifestyle. There is no universally accepted definition of what constitutes a lifestyle magazine: it is often used to encompass a number of men's magazines, women's magazines and magazines about health and fitness, tourism,...
published monthly in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
by Inforest Publishing.
Originally named "Mama Nuts × Ageha", I Love Mama was established as a special edition of two gyaru magazines, the hostess-targeted Koakuma Ageha magazine and dark-skin obsessed Happie Nuts
Happie Nuts
Happie Nuts is a gal fashion magazine published monthly in Japan by Inforest Publishing. Targeted at women in their late teens and early 20s, Happie Nuts is highly oriented toward the style of oneh-gal Happie Nuts is a gal fashion magazine published monthly in Japan by Inforest Publishing. Targeted...
magazine.
I Love Mama is considered a unique magazine, as it is a magazine especially for "gyaru-mama" females [gyaru females who have children], consisting of the likes of housekeeping
Housekeeping
Housekeeping is the act of cleaning the rooms and furnishings of a home. It is one of the many chores included in the term housework. Housecleaning includes activities such as disposing of rubbish, cleaning dirty surfaces, dusting and vacuuming. It may also involve some outdoor chores, such as...
tips, parenting
Parenting
Parenting is the process of promoting and supporting the physical, emotional, social, and intellectual development of a child from infancy to adulthood...
tips, and fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
tips.
Described as a "mega-hit" magazine, it has been the highest-selling gyaru-mama magazine ever since its launch in 2008.
History
I Love Mama was first published in September 2008 under the name "Mama Nuts × Ageha" as a special co-edition of Koakuma Ageha and Happie NutsHappie Nuts
Happie Nuts is a gal fashion magazine published monthly in Japan by Inforest Publishing. Targeted at women in their late teens and early 20s, Happie Nuts is highly oriented toward the style of oneh-gal Happie Nuts is a gal fashion magazine published monthly in Japan by Inforest Publishing. Targeted...
, after these two magazines' special editorials for "gyaru-mama" audiences gained considerable popularity. Mama Nuts × Ageha was the first-ever magazine devoted solely to the gyaru-mama scene, and it became a smash-hit, with 150,000 copies sold during its first three days and an additional 30,000 copies sold. Mama Nuts × Ageha changed its name to "I Love Mama", becoming monthly in April 2009. Circulation reached 200,000 by October 2009.
Models
The most notable trait of the models appearing in I Love Mama is that most of them appear in the magazine with their children. The Children in the magazine are called the "chibiko".- Exclusive models are officially called the "Love-mo". Irregularly-appearing models are officially called the "Love-mama".
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- "Love-mo" : Ako Hina, Chika Kiguchi, Satomi Daikuhara, Hanako Noda, Yukari Shirai, Saori Nakamoto, Chika Arai, Kyo Son , Ayaka Shirato
- "Love-mama" : Maho Ohshiro, Ayane Kubo, Saki Kawabata, Yukari Nakatsu, Akari Suzuki, Ai Hotta, Mariko Mizuno, Naho Mishima, Hiromi Sayama
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