ITV Mobile is a British entertainment portal from ITV plc

ITV plc

ITV plc is a British media company that operates 12 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial terrestrial television network in the United Kingdom...

 which is exclusive to mobile phones. It offers catch-ups and clips from ITV

ITV

ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

's soaps: Coronation Street

Coronation Street

Coronation Street is a British soap opera set in Weatherfield, a fictional town in Greater Manchester based on Salford. Created by Tony Warren, Coronation Street was first broadcast on 9 December 1960...

and Emmerdale

Emmerdale

Emmerdale, is a long-running British soap opera set in Emmerdale , a fictional village in the Yorkshire Dales. Created by Kevin Laffan, Emmerdale was first broadcast on 16 October 1972...

, ITV Sport

ITV Sport

ITV Sport is a sport producer and brand name owned by ITV plc. It was formed from the amalgamation of Granada Sport, Carlton's sports department and ISN, the sports division of London News Network. The company produces Champions League and FA Cup Football, along with coverage of England's national...

 and ITV's entertainment shows: This Morning

This Morning (TV series)

This Morning is a British daytime television programme broadcast on ITV. As of September 2011, its main presenters are Phillip Schofield and Holly Willoughby, and Ruth Langsford and Eamonn Holmes, with various other presenters standing in for illness or contributing to sections of the programme.The...

and The X Factor

The X Factor (UK)

The X Factor is a British television music competition to find new singing talent. Created by Simon Cowell, it began in September 2004 and is contested by aspiring singers drawn from public auditions. It is the originator of the international X Factor franchise. The seven series of the show to date...

. It also provides the latest information for regional weather forecasts.

TV channels on your mobile

In 2006, ITV began streaming the ITV Network (known as ITV1

ITV1

ITV1 is a generic brand that is used by twelve franchises of the British ITV Network in the English regions, Wales, southern Scotland , the Isle of Man and the Bailiwicks of Jersey and Guernsey. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their...

 on mobiles) to customers of 3 in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. The service is priced at 99p per day's viewing of ITV, with a £5 per month for an 18 channel unlimited viewing TV pack. The service also was broadcast alongside other PSB channels on the short lived BT Movio service, which used the DAB network in the uk to transmit video channels. The streaming of ITV1 on mobile was introduced on vodafone

Vodafone

Vodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...

 and Orange in 2007. iPhone & iPod touch users can also stream ITV1 & ITV2 to their devices via the ITV Mobile site.

NewsFix

From 2007, ITN and ITV Mobile have produced an ITV News

ITV News

ITV News is the branding of news programmes on the British television network ITV. Since 1955, ITV's news bulletins have been produced by Independent Television News . The channel's news coverage has won awards from the Royal Television Society, Emmy Awards and BAFTAs. Between 2004 and 2008, the...

video service. Bulletins are sent to mobiles twice a day, once in the morning and once in the afternoon, two bulletins at the weekend. The service previously charged users £2, but since October 2007, it is now free. Users can unsubscribe at any time.