ITV Day
Encyclopedia
ITV Day was a programming block that broadcast on ITV1
from 9.25am until 6.00pm on weekdays and launched on 11 April 2005. The presentation was created by Bruce Dunlop Associates and said "ITV Day effectively creates a new brand, with along with a change in programming and schedule will alter viewer perception".
The "ITV Day" brand disappeared from screens in January 2006, as ITV1 presentation was relaunched, along with the entire ITV family of channels.
The package was produced using an innovative combination of live action and animation. The people featured in the idents were shot in the blue screen studio, while the backgrounds and some foreground elements were created in 3D.
also used the same presentation during the day, albeit replacing the "ITV" logo with their own.
Scottish TV
and Grampian TV
(both owned by SMG plc) decided not to use the presentation package - and continued to use their normal idents and promotions during the day.
ITV1
ITV1 is a generic brand that is used by twelve franchises of the British ITV Network in the English regions, Wales, southern Scotland , the Isle of Man and the Bailiwicks of Jersey and Guernsey. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their...
from 9.25am until 6.00pm on weekdays and launched on 11 April 2005. The presentation was created by Bruce Dunlop Associates and said "ITV Day effectively creates a new brand, with along with a change in programming and schedule will alter viewer perception".
The "ITV Day" brand disappeared from screens in January 2006, as ITV1 presentation was relaunched, along with the entire ITV family of channels.
Branding
The package was based around a logo and colour scheme that delineated the ITV Day branding from the rest of ITV1. The scheme of yellow, orange and red represented the colour of and warmth of the sun. The ITV logo remained blue as a link to the rest of the ITV family of logos.The package was produced using an innovative combination of live action and animation. The people featured in the idents were shot in the blue screen studio, while the backgrounds and some foreground elements were created in 3D.
Versions
UTVUTV
UTV is a television channel based in the UK region of Northern Ireland. The channel is the Channel 3 or Independent Television licensee for Northern Ireland and is operated by UTV Limited, a wholly owned subsidiary of UTV Media.- Terrestrial :* Analogue: Normally tuned to 3 * Freeview : 3...
also used the same presentation during the day, albeit replacing the "ITV" logo with their own.
Scottish TV
Scottish Television
Scottish Television is Scotland's largest ITV franchisee, and has held the ITV franchise for Central Scotland since 31 August 1957. It is the second oldest ITV franchisee still active...
and Grampian TV
Grampian Television
Grampian Television is the ITV franchisee for the North and North East of Scotland. Its coverage area includes the Scottish Highlands , Inverness, Aberdeen, Dundee and parts of north Fife...
(both owned by SMG plc) decided not to use the presentation package - and continued to use their normal idents and promotions during the day.
Programmes
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- The Paul O'Grady ShowThe Paul O'Grady ShowThe Paul O'Grady Show was a BAFTA award-winning British comedy chat show hosted by Birkenhead-born comedian Paul O'Grady. The format was originally devised by Granada Television and was broadcast on ITV before moving to Channel 4...
- The People's Court
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- Watching the DetectivesWatching the DetectivesWatching the Detectives is a 2007 romantic comedy film written and directed by Paul Soter. The film stars Cillian Murphy as the film geek owner of an independent video rental store whose life is turned upside down when femme fatale Lucy Liu comes into his life.The film, which played film festivals...