IPIX
Encyclopedia
IPIX was an imaging technology company headquartered in Reston, Virginia
. One of its products was visual technology
allowing the stitching of panoramic images into 360°x 180° field of view video and photography. The company's stock was traded on NASDAQ
(IPIXQ).
Their .ipx format was for a time a widely used virtual image type for hotel and real estate websites. 'IPIX Interactive Studio', could create IPIX's proprietary format, QuickTime
Cubic VR images, Equirectangular and Cylindrical Projections as JPEG
s that could be viewed with Helmut Dersch's freeware Java PTViewer, Shockwave w3d files, VRML
files and X3D
files. Two plug-ins are available that can create images in the RealViz format and iSeeMedia's PhotoVista format.
iPiX licensing method was as follows. The proprietary iPix software "iPix Wizard" could seam any number of fisheyes (or retouched fisheyes) into a .ipx and would only allow viewing of the image for quality control purposes. When the user wanted to save the .ipx file he or she would "spend" an iPix key. These keys could be purchased from the iPix store for $25 each, or less if purchased in bulk. Resellers could purchase these keys and offer iPix services while charging more than $25 per sold .ipx picture. Minds-Eye-View, the company that bought what remained of iPix continued this licensing method and continues to use the Ipix name.
IPIX patented its Omniview motionless camera orientation system, and has claimed that this patent covered techniques for creating 360-degree images using two fish-eye photographs. It pursued an active policy of filing patent lawsuits against any company or individual that developed similar technologies (Helmut Dersch and the company Infinite Pictures were the most notable examples) and also lawsuits against photographers using software it considered to be infringing its patents. The company was widely criticized for these lawsuits. Among the arguments against the patent claims were the existence of prior art, and that these lawsuits have acted to put a damper on the development of interactive immersive image technologies. It was also argued that some of their claims are too broad, suggesting that any geometric remapping of a fisheye image is their invention. In the end it turned out that IPIX itself was in violation of a prior patent held by Pictosphere, and in court attempted to use the same defense that had been used against them in the past. They lost the suit.
On July 31, 2006, IPIX filed for bankruptcy
after posting a 3.8 million dollar loss for the first part of 2006. They had posted a $347 million loss in the tech crash in 2001.
Before going bankrupt iPix was developing a technology called i-movies or vPix, streaming video in 360 degrees again without moving cameras. The technology would have theoretically allowed an infitite number of viewers to "move" their own camera and viewing space in a live televised event. The technology was not further developed.
On January 19, 2007, it auctioned off a block of 28 patents for $3.6 million, to an anonymous bidder which later revealed itself to be Sony
.
On March 29, 2007 Minds-Eye-View won the auction for the remaining iPIX assets, including the trademark name, software and websites. Quotes by MEV president Ford Oxaal suggest the iPIX brand and products will continue to be available.
Several alternative technologies exist to create and display Virtual Reality images, including QuickTime VR
and Java-based applets.
Reston, Virginia
Reston is a census-designated place in Fairfax County, Virginia, United States, within the Washington, D.C. metropolitan area. The population was 58,404, at the 2010 Census and 56,407 at the 2000 census...
. One of its products was visual technology
Technology
Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...
allowing the stitching of panoramic images into 360°x 180° field of view video and photography. The company's stock was traded on NASDAQ
NASDAQ
The NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations". It is the second-largest stock exchange by market capitalization in the world, after the New York Stock Exchange. As of...
(IPIXQ).
Their .ipx format was for a time a widely used virtual image type for hotel and real estate websites. 'IPIX Interactive Studio', could create IPIX's proprietary format, QuickTime
QuickTime
QuickTime is an extensible proprietary multimedia framework developed by Apple Inc., capable of handling various formats of digital video, picture, sound, panoramic images, and interactivity. The classic version of QuickTime is available for Windows XP and later, as well as Mac OS X Leopard and...
Cubic VR images, Equirectangular and Cylindrical Projections as JPEG
JPEG
In computing, JPEG . The degree of compression can be adjusted, allowing a selectable tradeoff between storage size and image quality. JPEG typically achieves 10:1 compression with little perceptible loss in image quality....
s that could be viewed with Helmut Dersch's freeware Java PTViewer, Shockwave w3d files, VRML
VRML
VRML is a standard file format for representing 3-dimensional interactive vector graphics, designed particularly with the World Wide Web in mind...
files and X3D
X3D
X3D is the ISO standard XML-based file format for representing 3D computer graphics, the successor to the Virtual Reality Modeling Language . X3D features extensions to VRML X3D is the ISO standard XML-based file format for representing 3D computer graphics, the successor to the Virtual Reality...
files. Two plug-ins are available that can create images in the RealViz format and iSeeMedia's PhotoVista format.
iPiX licensing method was as follows. The proprietary iPix software "iPix Wizard" could seam any number of fisheyes (or retouched fisheyes) into a .ipx and would only allow viewing of the image for quality control purposes. When the user wanted to save the .ipx file he or she would "spend" an iPix key. These keys could be purchased from the iPix store for $25 each, or less if purchased in bulk. Resellers could purchase these keys and offer iPix services while charging more than $25 per sold .ipx picture. Minds-Eye-View, the company that bought what remained of iPix continued this licensing method and continues to use the Ipix name.
IPIX patented its Omniview motionless camera orientation system, and has claimed that this patent covered techniques for creating 360-degree images using two fish-eye photographs. It pursued an active policy of filing patent lawsuits against any company or individual that developed similar technologies (Helmut Dersch and the company Infinite Pictures were the most notable examples) and also lawsuits against photographers using software it considered to be infringing its patents. The company was widely criticized for these lawsuits. Among the arguments against the patent claims were the existence of prior art, and that these lawsuits have acted to put a damper on the development of interactive immersive image technologies. It was also argued that some of their claims are too broad, suggesting that any geometric remapping of a fisheye image is their invention. In the end it turned out that IPIX itself was in violation of a prior patent held by Pictosphere, and in court attempted to use the same defense that had been used against them in the past. They lost the suit.
On July 31, 2006, IPIX filed for bankruptcy
Bankruptcy
Bankruptcy is a legal status of an insolvent person or an organisation, that is, one that cannot repay the debts owed to creditors. In most jurisdictions bankruptcy is imposed by a court order, often initiated by the debtor....
after posting a 3.8 million dollar loss for the first part of 2006. They had posted a $347 million loss in the tech crash in 2001.
Before going bankrupt iPix was developing a technology called i-movies or vPix, streaming video in 360 degrees again without moving cameras. The technology would have theoretically allowed an infitite number of viewers to "move" their own camera and viewing space in a live televised event. The technology was not further developed.
On January 19, 2007, it auctioned off a block of 28 patents for $3.6 million, to an anonymous bidder which later revealed itself to be Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
.
On March 29, 2007 Minds-Eye-View won the auction for the remaining iPIX assets, including the trademark name, software and websites. Quotes by MEV president Ford Oxaal suggest the iPIX brand and products will continue to be available.
Several alternative technologies exist to create and display Virtual Reality images, including QuickTime VR
QuickTime VR
QuickTime VR is a type of image file format developed by Apple Inc. for QuickTime. It allows the creation and viewing of photographically-captured panoramas and the exploration of objects through images taken at multiple viewing angles...
and Java-based applets.