iCan Benefit is an insurance agency that provides access to a wide range of health care plans and lifestyle benefits, some of them through association membership in a not-for-profit corporation called the Healthcare Cost Containment United Association (HCCUA). The company was represented by Billy Mays

Billy Mays

William Darrell "Billy" Mays, Jr. was an American television direct-response advertisement salesperson most notable for promoting OxiClean, Orange Glo, and other cleaning, home-based, and maintenance products on the Home Shopping Network, and through his company, Mays Promotions, Inc...

 from May of 2008 until his death in June of 2009. Mays referred to iCan's insurance product as "the most important product I've ever endorsed." He also featured iCan Benefit on his Discovery Channel

Discovery Channel

Discovery Channel is an American satellite and cable specialty channel , founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav...

 show Pitchmen

PitchMen

PitchMen is a docudrama television program produced for the Discovery Channel in the United States. The show followed infomercial producers and talent Billy Mays and Anthony "Sully" Sullivan as they attempted to sell various inventions through direct-response marketing. The series was narrated by...

, just prior to his death.

One type of plan offered by iCan, and pitched by Billy Mays until his death, is often referred to as "mini medical," a type of limited benefit health insurance for those who cannot afford major medical insurance or have been turned down because of preexisting health conditions. The plans have low premiums, but they also have limited coverage - a trade-off which has prompted some debate regarding their value. In addition to mini medical plans, iCan also offers major medical insurance, life insurance, auto insurance, and medicare supplement plans.

iCan Benefit is a part of the iCan Group

ICan Group

The iCan Group is a family of companies in the fields of health insurance, telehealth, marketing, and medical bill advocacy. Recently, the group launched an on-demand telehealth start-up called InteractiveMD, allowing for the extension of telemedical benefits to members of its group health...

, a family of companies in the fields of health insurance

Health insurance

Health insurance is insurance against the risk of incurring medical expenses among individuals. By estimating the overall risk of health care expenses among a targeted group, an insurer can develop a routine finance structure, such as a monthly premium or payroll tax, to ensure that money is...

, telehealth

Telehealth

Telehealth is the delivery of health-related services and information via telecommunications technologies. Telehealth could be as simple as two health professionals discussing a case over the telephone or as sophisticated as doing robotic surgery between facilities at different ends of the...

, marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

, and medical bill advocacy

Medical bill advocacy

Medical-bill advocacy is the name generally attributed to the industry that has developed in response to a growing problem of erroneous charges on hospital bills...

.