Hypervalue
Encyclopedia
Hyper Value Limited was incorporated in 1980 by Ken Rogers, the founder and then Chairman of the Hypervalue Group. It was best known for the discount retail stores that encompassed the whole of South Wales
South Wales
South Wales is an area of Wales bordered by England and the Bristol Channel to the east and south, and Mid Wales and West Wales to the north and west. The most densely populated region in the south-west of the United Kingdom, it is home to around 2.1 million people and includes the capital city of...

, extending into the South West of England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 and as far away as Southampton
Southampton
Southampton is the largest city in the county of Hampshire on the south coast of England, and is situated south-west of London and north-west of Portsmouth. Southampton is a major port and the closest city to the New Forest...

. As of late 2006 the company entered into a creditors voluntary arrangement. The final Hyper Value store, and formerly the group's flagship store at Pontypridd closed Friday 14 September 2007.

The retail group started as a market stall held by Ken Rogers which he leased on the Barry Island Pleasure Park
Barry Island Pleasure Park
Barry Island Pleasure Park is an amusement park situated on the coast at Barry Island in the Vale of Glamorgan, about 10 miles south west of the capital city Cardiff, Wales. The park opens annually at weekends from Easter onwards and daily during the school summer holidays, until the first weekend...

 around 25 years ago - later on Hypervalue owned the pleasure park.

Financial problems

In August 2006 50% of the company was bought by Hilco, a company specialising in selling off assets from failing retail businesses. 4 stores were sold to Buyology (retailer) in October 2006 and 4 more in December 2006. 6 stores were sold to Ian Rogers for his new business Hypa Xtra as part of a deal which saw Hilco agree to a joint venture to acquire and operate Barry Island Pleasure Park
Barry Island Pleasure Park
Barry Island Pleasure Park is an amusement park situated on the coast at Barry Island in the Vale of Glamorgan, about 10 miles south west of the capital city Cardiff, Wales. The park opens annually at weekends from Easter onwards and daily during the school summer holidays, until the first weekend...

, Dolphin bar and KR's nightclub in Barry.
All Hypa Extra stores have now ceased trading it appears as they have all been removed of existing stock and most buildings are minus their signage. However, the one store situated on the seafront of Barry Island has been re-named to 'Bargain Master' although it is still run by the Rogers family, and still displays the old Hyper Value signage.

Creditors received 45p in the pound.

Hilco acquied 4 ex Focus "NO FRILLS" stores in 2008 and converted them to Hyper Value Retail format. Hilco was envisioning a grand reopening in May. Not all stores got the grand reopening, which in turn left the customers thinking the store(s) had closed for good. This Hyper Value Retail venture was to add value in a variety of ways. In particular to purchase special buys and purchase distressed stock while operating a full line DIY operation. In May 2009 Closing Down signage was put up around these stores and Hilco are hoping to close these by the end of July.

Trivia

  • Hyper Value features in the lyrics to the song 'Guns Don't Kill People Rappers Do' by Goldie Lookin' Chain

External links

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